Mumbai: Madison World, a homegrown diversified communication group, yesterday on its 36th Anniversary announced a brand refresh.
Lara Balsara Vajifdar, executive director Madison World said, “We have always been pioneers in the realm of innovation and ideation. Our brand-new look and feel encapsulates our evolution and growth over the years yet retaining some of our core values”.
The new branding, is a testament to the Agency’s commitment to staying at the forefront of the Advertising & Media industry. It is minimal, yet powerful; modern, yet timeless; sharp, yet approachable.
The new identity has looked to distill the company’s essence into a visual language that it said speaks volumes about who we are and where we’re headed.
The centre piece of the new branding is the logo – a, geometric design that looks to symbolise precision, creativity and forward-thinking. Its clean lines and bold typography reflect the Agency’s dedication to cutting-edge ideas and transformative solutions it explains. It’s not just a logo; it’s a statement – a bold declaration of the vision for the future the agency added.
The new brand identity look to go beyond just a logo. It is a set of guidelines that define how the Agency presents itself to the world. From colour palette to typography, from brand pattern to tone of voice, every element has been carefully curated to ensure consistency and coherence across all its communications.
Sharp | Bold | Confident | Modern | Minimal | Futuristic
Madison World said that for the last 36 years it has been helping clients solve their marketing challenges to generate sustainable profits. With specialised offering in Media (Digital, TV, Print, Radio, Cinema, Outdoor and Activation), PR, Creative & Sport, it has helped brands thrive in the Indian market and achieve their objectives, whether it is increase in market share, increase in penetration, increase in profits or launch of a new brand. Some of the long-standing clients of Madison World include Godrej, Titan, Asian Paints, Marico, Pidilite, Blue Star, McDonald’s, TVS, P&G, Tata Motors, Jubilant FoodWorks, Crompton, Big Basket, and several others. Madison World added that it has a client roster across its Units of almost 500 clients and an employee strength of 1,300 employees with 650 in Digital.
