Mumbai: Bodhitree Multimedia Limited, Madlab Films, and Universe of Ideas have come together to launch Madlab Alpha Private Limited — a next-generation content studio that aims to redefine cinematic and OTT storytelling in India. Envisioned as a powerhouse for disruptive and genre-defying narratives, the new venture sets the stage for a new wave of bold, global-ready content.
Positioned as India’s first high-concept content studio, Madlab Alpha is designed to be a breeding ground for innovation-led films and series. It offers a creative home to voices that challenge conventions and explore uncharted storytelling terrain.
Gaurav Shukla, the creator and producer of Asur, and Abhijeet Khuman, both producers at Madlab Films, shared their vision, “With the rise of OTT platforms and global content, audience taste, especially in India, has evolved rapidly. This shift is impacting conventional commercial cinema, as we’re seeing more viewers gravitate towards fresh, bold narratives. It’s high time we acknowledge this change and create stories that speak to this new sensibility. With Madlab Alpha Private Limited, we aim to tell the kind of stories others shy away from—merging craft with technology to deliver content that truly resonates. Together, we’re committed to delivering bold, original, and scalable content that speaks to a new generation of viewers.”
Madlab Alpha will harness AI-assisted production workflows, immersive storytelling tools, and other cutting-edge technologies to streamline execution while elevating creativity. With a strong focus on cerebral thrillers, dystopian dramas, speculative fiction, and interactive formats, the studio is geared to create stories that break boundaries and spark global conversations.
Darshana Bhalla, Founder & CEO, D’Artist Talent Ventures and Universe of Ideas, emphasized the studio’s commitment to nurturing emerging voices, “At its core, Madlab Alpha Private Limited is about empowering new voices and building a collaborative creator ecosystem. We believe in nurturing and mentoring emerging talent, offering them mentorship, resources, and a platform that values originality, craft, voice, and diverse perspectives on the global stage, fostering a space where originality thrives.”
Highlighting the strategic importance of this partnership, Mautik Tolia, MD, Bodhitree Multimedia Ltd, said, “Madlab Alpha Private Limited represents a bold leap into the future of storytelling. This partnership marks a pivotal evolution in our content strategy, reflecting our commitment to shaping the progress and success of the industry. Together with Gaurav, Darshana, and Abhijeet, we are investing in the future of storytelling—one that is bold, disruptive, and unapologetically narrative-first. We’re building more than a studio, that’s agile, and one that is built to scale across formats and geographies.”
This partnership blends the creative depth of Madlab Films (known for Asur), business foresight of Bodhitree Multimedia (producers of The Gone Game and Class), and IP vision of Universe of Ideas (a spin-off from D’Artist Talent Ventures). Together, they are creating an agile, scalable storytelling ecosystem that promises to make waves both within India and internationally.
