Mumbai: Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, has announced the expansion of its Magnite Audiences solution into India and Southeast Asia. This innovative tool empowers publishers to maximize the value of their audience data while enabling brands to connect with high-value audiences at scale.
Part of the Magnite Access suite, Magnite Audiences offers a standardized, scalable approach to monetizing publisher first-party data while safeguarding user privacy. With audience segments that include interest, purchase intent, demographics, and custom categories, the solution provides trusted, high-quality data to meet campaign goals across key demographics without compromising scale.
Dinesh Joshi, Vice President, Product Monetisation & Analytics at NDTV, remarked, “It’s essential for us to be able to create value from the vast amount of data at our disposal so that we can both enable precise targeting for advertisers while also enhancing the user experience we provide. Leveraging Magnite Audiences is helping us tap into new revenue streams and increase the attractiveness of our ad offerings, while bringing more personalisation to our readers and viewers.”
Harish Iyer, EVP, Media & Investment at Interactive Avenues, the digital arm of IPG Mediabrands India, shared his enthusiasm, “As a full-service digital marketing agency, we constantly look for new ways of activating audience data at scale. We are confident that Magnite Audiences will play a pivotal role in this journey by helping us curate customized ad inventory that aligns with our clients’ campaign goals. We look forward to leveraging this partnership to drive measurable impact for leading brands.”
Highlighting the importance of audience addressability, Gavin Buxton, Managing Director, Asia at Magnite, stated, “Amid the changing identity landscape, buyers and publishers need to explore different models and approaches to solve for audience addressability. Magnite is committed to providing our clients with solutions like Magnite Audiences to help buyers and publishers package, find, and reach audiences in new ways. The tool is ready and available for activation in India and Southeast Asia, and we look forward to continued adoption as more publishers and buyers begin to leverage it to their benefit.”
