Magnite, the independent sell-side advertising platform, announced the appointment of Marcus Pousette as Senior Director of Business Development, Asia.
In this role, Pousette will be responsible for supporting and accelerating the growth of Magnite throughout Asia by developing new and existing strategic supply partnerships across the Asia region, with a specific focus on video streaming and omnichannel partners.
He will play a key role in driving publisher adoption of key platform tools and features, including Magnite Streaming, to enable them to take full advantage of the growing streaming opportunity in the region. He will also work closely with Gavin Buxton, Managing Director Asia at Magnite, to identify new business opportunities and accelerate growth in the region.
With over 10 years of experience in digital advertising, Pousette most recently served as the leader of strategy, sales, and operations across Southeast Asia and India at Channel Factory, and prior to that, he was the Country Manager for Southeast Asia, Greater China, and South Korea at PubMatic, where he spearheaded the company’s operations, growth, and expansion across the Asian region.
Commenting on the appointment, Gavin Buxton, Managing Director Asia at Magnite, said, “We are delighted to have Marcus join our team here in Asia. His impressive breadth of experience and relationships across the industry will be critical in accelerating our growth in the region.”
On joining Magnite, Pousette, said, “I am thrilled to join the team at Magnite and to be working closely with Gavin and the wider team in some of the largest emerging digital markets globally. I look forward to bringing the benefits of Magnite’s omnichannel capabilities to Asian publishers.”
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