Mumbai: Mahindra & Mahindra Ltd. has launched its latest campaign, ‘Scream Electric’, an energetic tribute to speed, design, and India’s growing passion for global motorsport. The campaign rallies fans across the country to embrace the thrill of electric racing and cheer for Team Mahindra Racing as it gears up for the 2025–26 Formula E season.
Since entering the championship in 2014, Mahindra Racing has consistently showcased India’s presence on the international electric racing circuit. The team’s strong finish in the 2024–25 season — 4th overall, ahead of Neom McLaren and Maserati MSG — reinforces its status among the world’s top Formula E contenders.
More than a motorsport initiative, ‘Scream Electric’ represents a cultural movement that redefines how Indians perceive electric mobility — not merely as a responsible choice but as an exciting, aspirational one.
Nalinikanth Gollagunta, Chief Executive Officer – Automotive Division, Mahindra & Mahindra Ltd., said, “Scream Electric is more than a campaign, it’s a movement. It’s about giving every Indian a reason to roar for our drivers, our team, and our electric future. As India’s motorsport culture grows, this is our moment to own the global circuit — not just as participants, but as pioneers.”
The campaign’s launch follows the unveiling of Mahindra’s new Gen 3.5 Formula E livery on October 14 — featuring a bold, futuristic design that mirrors the performance and attitude of its next-generation race car. This spirit of innovation and style also extends to Mahindra’s upcoming electric-origin SUV portfolio, built to combine advanced technology, dynamic design, and lifestyle appeal.
From the racetrack to everyday roads, Mahindra’s mission is to make electric mobility synonymous with aspiration. The brand’s message is clear — “Don’t just dream electric. Scream Electric.”
As the 2025–26 Formula E season kicks off this December in São Paulo, Brazil, Mahindra Racing’s fans — and India — are ready to make their electric roar heard around the world.
