Chennai : Makkal TV the Tamil Satellite Channel which is operating in Tamil Nadu market since 2006, has added many new changes in their Program charts in a bid to raise its bar in the battle of GEC in Tamil Nadu market.
The Channel which is known for its programming pattern with a principle agenda of rendering valuable programs to its viewers with a mixture of Informative and Entertaining factors, has added slew of programs to increase the prominence of Entertainment factor. In order to increase its reach in wake of the new launches, Makkal TV also has rolled out a promotional campaign that includes activity through on-air, OOH and Poster Publicity all over Tamil Nadu and planning to continue the activity with a long term game plan.
Speaking to tvnews4u.com on the new developments in their Channel, Makkal TV’s Business Head Mr. Sathish Viswanathan said that “Makkal TV has been and will always be a Core Tamil Channel, It is in our effort to add variety to the existing programming mix of Information and Entertainment, We decided to introduce two entertaining serials based on popular themes to attract viewers in the evening time band.
Mr. Satish, While briefing further about the new launch of two new soaps “Neelambari” and “Nethane En Pon Vasanthan” on Makkal TV, He added “Neelambari” is a family drama which is being aired (Monday to Friday) @ 8.30 pm and the story is based on the dictatorship of mother-in-law. Its all about the newly wedded girl named Ambika, as she seeking love from her husband in an arranged marriage and at the same time, fighting for her rights with her mother-in-law. It is a sweet and spicy story blended with some real life spicy moments along with heart wrenching emotions, that define the relationship between a mother-in-law and her daughter-in-law and presently Story is travelling in an interesting stage, where you can expect a lot of unexpected twists and turns.
On the other hand “Nee thaney en Pon Vasantham” is an interesting Love story which is being aired (Monday to Friday) @ 7.30 pm . It is a Romantic Love story Which has caught the attention of youth . The story unfolds in a picturesque township in Lucknow where a Brahmin boy Abhi falls in Love with a Kayasth girl Nandini.
The show interestingly portrays the often heard but never seen before Love story of people from different castes battling their own families and society to Unite. The story plays on the popular adage, ” Love is Blind” but is also a scathing critique on our country’s obsession with Caste and class that goes to the level of honour killing… “It stars Gaurav Khanna and Yami Gautam in the lead.
He concluded lining-up some of the master pieces that the channel had created in the such as the highly acclaimed Successful serials like SANTHANAKADU based on the life history of Sandalwood Smuggler Veerappan, AUTO SHANKAR , EEZHAM etc… and present hit programs of the channel apart from the new launches such as “Nodikku Nodi Adhiradhu”, “Kan Simittum Neram”, “Oor Sutralam Vanga”, “Marupakkam”, “Accham Thavir” etc.. with a note that many such new launches are still in pipeline.
