Ethnic celebration wear brand Manyavar from Vedant Fashions has appointed actor Ram Charan as brand ambassador and launched a new campaign under its #TaiyaarHokarAiye brand umbrella.
Coming right in time for the wedding and festive season, the film featuring Charan celebrates the love and respect a son has for his father, recognising the life lessons he has imbibed from him.
The film is set at Charan’s wedding, where he observes his father looking into every minute detail, teaching him the value of tenacity. He taught him to put loved ones above oneself, narrates Charan, as his father talks to his mother. Charan says he has learnt from his father to care for others who don’t take enough care of themselves, as he hands the older man a new outfit. Asked by his father if he is ready, Charan nods in the affirmative. In his mind, he says that he was ready for the wedding, but it is his father who taught him to be ready for life.
On the association, Charan said, “I am excited to be associated with Manyavar, a brand that has consistently redefined men’s festive fashion in India. Manyavar’s commitment to innovation, tradition and family values resonates deeply with my own principles, making this partnership particularly special to me. It is always a moment of pride and joy to celebrate weddings and festivities and what better way than by making a style statement in Manyavar.”
Vedant Modi, Chief Revenue Officer, Vedant Fashions, added, “We are honoured to welcome Ram Charan to the Manyavar family. His charisma, charm, and global appeal among a diverse audience align perfectly with Manyavar’s vision of dressing the modern Indian man. With Ram Charan, we are confident that he will have an impeccable connection with our audiences.”
Credits
Creative Agency: Shreyansh Innovations
Director (film): Abhishek Verman
DOP: Ravi K Chandran
Production Designer: Amrita Mahal
Production House: Chop Chop Productions
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