Indian traditional attire brand Manyavar from Vedant Fashions has launched a film ahead of Independence Day 2023.
A playful father-son exchange underlines the 100-year struggle for India’s independence. The child drags his father out of bed and makes him move around the house, leading him with a thread. When the man is tired at the end of the trail, the child poses that it took 100 years of freedom struggle and sacrifices to gain independence, and asks him if he cannot wear traditional clothes even for a day.
Vedant Modi, Chief Marketing Officer of Vedant Fashions, stated, “We take immense pride in being Indians, and that sentiment is at the heart of the messaging we aim to propagate through this film. At its core, this video encapsulates the spirit of our ‘Taiyaar Hokar Aaiye’ initiative, emphasising our dedication to celebrating personal identity and cultivating a deep sense of pride through the joy of wearing Indian clothing. This film goes beyond a regular video, it’s more than a father-son tale; it echoes our commitment to celebrate our nation’s diverse tapestry and create a uniquely Indian identity.”
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