Chennai: Internationally revered culinary reality show, MasterChef today celebrated an important milestone in an event in the city. With the recent announcement of launching the international show in regional adaptations, the producers of the show – Innovative Film Academy and Endemol Shine today announced that the show will clock its 500th on-air episode with the launch of MasterChef Tamil. Bringing together the key sponsors, the makers also formally unveiled the show format and shared insights about the grand sets of MasterChef Kitchen. Title sponsor Butterfly Kitchen Appliances, The co-sponsors Sakthi Masala, Tasty Tasty and Udhaya Krishna Ghee, Special Partners Sangeetha Mobiles, VELS University and Anil Foods and Invenio Origin, were present at the press conference.
With the show slated for launch on 7th of August 2021 and will be aired on Saturday and Sunday between 9:30 PM to 10:30 PM on Sun TV, the makers in the conference also shared insights about the tremendous support offered by the sponsors to bring the 500th episode to life in true-blue Tamil style.
Commenting on the occasion, S J Clement – Network Programming Head, Sun TV Network said, MasterChef being a popular international format, has a great potential to reach the masses. We worked on it since 2019 and it will be launched in all the four regional languages in South Shortly. It is ready to go on air in Tamil (Sun TV) and Telugu (Gemini TV) while we will be launching the same in Malayalam (Surya TV) and Kannada (Udaya TV) shortly. The response during the audition was very encouraging despite the pandemic. We are promoting MasterChef Tamil aggressively through on-air promos in all our network channels and across other mediums. The quality standards of the show is world-class and it will be a real good treat for the audience.
Saravana Prasad, Founder – Innovative Film Academy, said “We are thrilled to be launching MasterChef Tamil and it is indeed an honor to roll out a milestone episode in Tamil. This international property has carved itself a niche in the GEC space and we are proud to be producing the regional adaptation. We would like to take this opportunity to thank our sponsors who have been a pillar of support in this journey of launching MasterChef Tamil and it gives us immense joy to be celebrating this occasion with them.”
Adding to this, Abhishek Rege from Endemol Shine India said, “MasterChef has set unprecedented benchmarks globally and I can confidently say that the regional adaptation has surpassed the benchmark in terms of production quality, content and the contestants. It has been an absolute pleasure to work with IFA to bring MasterChef in not just one but four regional languages. We are confident that this show will be an instant hit amongst millions of households.”
On these lines, Dr. Ishari K Ganesh from VELS University, said, “Today’s marks an important milestone for MasterChef and the makers, we are truly happy to be a part of this celebration. We are confident that this association will scale new heights and bring to audience a compelling watch.”
Lauding the makers for leaving no stone unturned in the making of MasterChef Tamil, V.M.L Karthikeyan, Butterfly, Title Sponsor for the show, said “Butterfly has a legacy in Tamil Nadu and we have always been selective in our TV sponsorships. With IFA and Endemol Shine joining hands to bring one of the acclaimed international properties to regional languages was an irresistible opportunity for us. We are happy that we joined this super team just in time to bring MasterChef Tamil to our audience and consumers.”
Sharing his views, Alankar Pandian, Invenio Origin says “We are happy to be associated with MasterChef South India as an associate partner, this partnership builds portfolio further to worldwide Audience.”
Invenio Origin FZC / Pte ltd firm which is Dubai and Singapore based is the overseas Distributors of regional movies and content creators for Digital media. Invenio Films India, the Indian production arm of Invenio Origin, has produced 4 Regional movies and 2 Bollywood movies. They have been associated with MasterChef South India as partners to take the regional adaptation a quantum leap to audiences across the globe.
MasterChef Tamil is also set to be presented by other esteems sponsors like Dr. Santhi Duraisamy from Sakthi Masala, Nagarajan.S from Tasty Tasty and Jahanathan P from Udhaya Krishna Ghee as Co-sponsor partners. Subhash Chandra L from Sangeetha Mobiles, Dr. Harish from Sudha Hospitals and Prabhakar and Sugumar from Anil Foods.
MasterChef Tamil is set to be hosted by Actor Vijay Sethupathi and is slated on 7th of August 2021 and will be aired on Saturday and Sunday between 9:30 PM to 10:30 PM on Sun TV. The show will witness several home cooks battling in the kitchen for the coveted title.
