Original ‘Abar Proloy’ directed by Raj Chalkraborty featuring Saswata Chatterjee and Ritwick Chakraborty had 3x more watch time than any other Bengali original title at 146 million minutes, informed OTT platform ZEE5, in an update on growth in viewership of its Bengali content.
The platform said that the number of Monthly Active Users (MAUs) streaming Bengali content has doubled since December 2022. In the same period, the platform clocked a 22 pc increase in MAUs in the eastern region. Starting January 2023, ZEE5 released a slate of 10 titles.
The platform attributed its growth in Bengali content viewership to strategic partnerships with top-tier industry talent, in the form of originals, movies, family dramas and pounding thrillers.
Manish Kalra, Chief Business Officer, ZEE5 India, said, “We are happy to witness such an encouraging response from our viewers in the Eastern market. The Bengal entertainment industry exhibits immense potential and has garnered acclaim for its exceptional storytelling for years. We are thankful to our partners and the talent from the region for their dedication and remarkable creativity, which has truly captivated the Bengali diaspora across the globe. We have released successful titles like ‘Abar Proloy’ in multiple languages owing to its popularity and the demand from the consumers. Rest assured, we remain steadfast in our commitment to invest in Bengal, staying committed to bringing real, relatable and authentic stories to our viewers.”
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