Cochin : Mazhavil Manorama is all set to launch the 2nd Season of Udan Panam (Instant Cash) after the astounding success of the 1st Season which ended in 1st June 2018. A unique and interesting on-ground show, became a household name during it’s launch & thereafter. The program format was well received by every Malayali.
The programme hosted by the entertaining duo – Raj Kalesh and Mathukutty, popularily known as Kallu & Mathu again names which were given to them thru this program, became popular through the first season among the Malayali’s and today have very good connect with the masses. The duo added colour & life to the show
The show will feature participants from public gathering who will be introduced to a set of simple questions and interesting tasks that challenges both their knowledge and spontaneity. The questions will be displayed in front of them in an ATM machine screen. The contestant who answers all the questions and successfully completes the given tasks gets to collect a cash prize from the ATM. There are several levels the contestant must cross to get to the big prize, and one wrong move can mean the end of the game.
The 1st Season saw huge crowds pouring in to participate in this show and testing their luck to win some instant cash and above all to fulfil their dreams of being seen on the television screen.
The program will be aired on Mazhavil Manorama from 27th Oct 2017 on Saturday and Sunday at 8PM. Eastea from Eastern Condiments is the title sponsor for this season and talks are on with some leading brands to close on the other sponsorship categories
In addition to sponsorships the program offers some unique opportunities for brand integrations due to the flexibility offered by outdoor locations. The Sales team has been in active discussions with some advertisers from relevant categories
