Mumbai: From crafting pixel-perfect replicas of the iconic Golden Arches to building entire restaurants block by block, Minecraft fans have long celebrated their love for McDonald’s within the virtual landscape. To bring to life the imaginative spirit of Minecraft, McDonald’s India has launched the Minecraft Movie Meal. Inspired by the creativity of Minecraft fans and the cinematic adventure of the upcoming movie ‘A Minecraft Movie’, this blocky feast is a unique fusion of the Minecraft world and the iconic McDonald’s meals.
The Minecraft Movie Meal comprises of two offerings including the Pizza McPuff Medium Meal and the 9 Piece Chicken McNuggets Medium Meal, both served with the exclusive limited-edition-dip, the Nether Flame Sauce. With its bold, and tangy flavours, the sauce is set to power up the fans favourite Fries, Chicken McNuggets, and Pizza McPuff, making every bite a block-busting experience.
Crafted for a generation that thrives on creativity and play, each Minecraft Movie Meal features one of six collectible cards featuring McDonald’s most loved characters, as well as popular Minecraft treasures. These cards come with a unique code that fans can scan to unlock an exclusive skin in the Minecraft Marketplace. This exciting Minecraft Happy Meal comes in a specially designed Minecraft Meal Box, with the game’s signature pixelated aesthetic. This box delivers a completely reimagined experience for the fans as it helps them transport into the Minecraft world.
Additionally, McDonald’s India has given some of its stores across West & South India a complete Minecraft makeover. This intervention captures the essence of the game, immersing fans in a Minecraft experience that mirrors the pixelated realms they love.
Arvind RP, Chief Marketing Officer, McDonald’s India (West & South), said, “At McDonald’s our goal is to provide consumers with fun, exciting, and unforgettable experiences. The Minecraft Movie Meal taps into the key passion points of the gaming generation, which is immersive, creative, and always ready for adventure. It allows both Gen Z and Gen Alpha fans to dive into the Minecraft universe while enjoying their favourite McDonald’s meals. With the pixelated Meal Box and bold, unique flavors, this collaboration brings the excitement of Minecraft into the real world, making every bite feel like part of the game. Just like in Minecraft, where you craft your own world, this meal is all about building a fun, shareable experience—because the best adventures, on-screen or on your plate, are the ones you create.”
Customers can enjoy their Minecraft Movie Meal at their nearest McDonald’s India outlets across West & South India or order on McDelivery to experience this adventure in every dimension before it’s gone!
-Based on Press Release
