New Delhi: McDonald’s India – North and East, operated by Connaught Plaza Restaurants Pvt. Ltd. (CPRL), has unveiled an innovative AR-powered print campaign for its Signature Burger range, transforming a traditional newspaper ad into an immersive, interactive experience.
By scanning the print ad with a smartphone, consumers can watch the Signature burgers come alive in rich, animated detail, highlighting layers, textures and indulgent ingredients. The AR-led experience elevates print from a static medium to a sensory touchpoint, designed to trigger real-time cravings and encourage sharing.
The campaign marks McDonald’s entry into India’s evolving flavour-flex era, blending technology with food storytelling to make print advertising experiential. The initiative underscores the brand’s commitment to pushing creative boundaries while redefining how legacy media can engage today’s digitally savvy consumers.
The New Signature Collection includes two premium offerings. The Cheesy Mushroom burger, priced at INR 239, features a rich mushroom patty paired with savoury Italian sauce, tangy gherkins and crisp lettuce, stacked in a protein bun. The Cheesy Chicken burger, also priced at INR 239, combines a flame-grilled chicken patty with a juicy egg patty, habanero sauce, gherkins and lettuce, delivering a multi-layered bite.
Staying true to McDonald’s ‘Proudly Indian’ philosophy, all ingredients—from lettuce and mushrooms to chicken and eggs—are sourced from trusted Indian suppliers, supporting local partners while ensuring freshness and flavours suited to Indian tastes.
With this AR-led innovation, McDonald’s continues to reinforce its focus on quality, creativity and modern storytelling, offering consumers an engaging way to experience new product launches beyond the screen.
The New Signature Collection is now available across McDonald’s restaurants in North and East India for dine-in, takeaway, drive-thru and delivery through third-party platforms.
