Mumbai: McDonald’s India (West & South), owned and operated by Westlife Foodworld, has unveiled an engaging new advertising campaign for its recently launched limited-time Korean Range. The campaign, titled ‘Your Favourites, But Make it Korean’, is brought to life by a quirky new TVC crafted by DDB Mudra Group that draws inspiration from popular K-Dramas while showcasing McDonald’s innovative Korean-inspired menu. The film creatively blends reality with imagination, mirroring the dramatic storytelling style that has made K-Dramas a cultural phenomenon in India. It opens with a scene in which a woman at a McDonald’s restaurant notices a tent card reading ‘Turn your favourites, Korean.’ This moment of charm is heightened as her husband appears across the table in a Korean avatar, exuding the charismatic presence reminiscent of K-Drama leads. Her playful daydream gently shifts when her son arrives with a tray of McDonald’s new Korean Range offerings, and as she returns to reality, she sees her husband—the very embodiment of her favorite person—having embraced the Korean avatar.
Arvind RP, Chief Marketing Officer, McDonald’s India (West & South), explained, “Korean culture has been making significant inroads into Indian consumers’ lives. With our new Korean Range, we are bringing exciting, bold Korean flavours to our customers’ favourite McDonald’s items. The campaign entertainingly captures this fusion, using humour and imagination to showcase how we have added a Korean twist to the McDonald’s menu everyone loves. We believe that this fun take on our campaign will bring smiles along with the new tastes to our customers.”
Adding creative insight, Arcot Rahul and Gagandeep Bindra, Group Creative Directors, DDB Mudra Group, remarked, “What would our favorites be like, if they were made Korean? Would they too, like a K-Drama lead, walk in slow-motion, gaze at us dreamily, and bask in a golden glow? The answer is simpler, yet just as exciting. The new McDonald’s Korean Menu, where fan favorites get a delicious Korean twist.”
The limited-time Korean Range, starting at just Rs. 69, features Korean-inspired renditions of beloved items such as the Korean McAloo Tikki Burger, Korean Chicken Surprise, Korean McSpicy Chicken, Korean McSpicy Paneer Burger, Korean McEgg Burger, and Korean McSpicy Premium Burgers. Complementing the food offerings is a new Shake-Shake experience featuring a Korean Spice Mix paired with Fries, Chicken McNuggets, and McSpicy Chicken Wings (available for South customers), along with the refreshing Korean Yuzu-Pop beverage. The campaign will be amplified across television, digital platforms, and in-store promotions, with McDonald’s also collaborating with authentic Korean partners to further promote the range.
The new Korean Range is now available at all McDonald’s outlets across West and South India, as well as through McDelivery, marking another innovative step in McDonald’s continuous effort to blend global culinary trends with local tastes.
