The agency and its internal stakeholders seek to revolutionize the traditional agency model by segregating agency operations into Project Management & Creative Strategy. To achieve this Ivyclique, or WeInvert as it’s now known, comprises a project management team comprising entirely of Ivy League MBA’s doing what they do best – ground up project planning, and a strong creative core with past experience in leading Indian advertising & media agencies.
This has led to outstanding ROI’s as the agency meticulously plans each project down to a granular element, while its creative force weaves solutions that emphasize the left field thinking and “alternative messaging” philosophy of the firm. Amid the fiercely competitive media dance, this ensures a truly radical creative output for its clients, within an affordable price.
In keeping with the newly coined name for the agency – WeInvert, the core philosophy rests on highly sophisticated project planning backed by creative video, advertising and marketing solutions that embody “inverted perspectives” and “alternative messaging” for its clients. This is what sets the agency apart from the clutch of agencies jostling for wallet-share. It is also a strong reason for the rapid strides taken by WeInvert, in recent times, as a creative force to reckon with.
“In today’s competitive landscape, continuous reinvention is crucial for businesses and creative agencies alike,” said Mr. Anjan Purandare, Founder & CEO, WeInvert. “Even established marketing giants, are seeking unique approaches to solve creative roadblocks.“
Further elaborating on the brand identity, the WeInvert C-Suite defines the agency as “a pioneer boutique creative ad agency that exclusively employs the “inverted perspectives” and “alternative messaging” methodology (#SkipTheUsual) to develop innovative solutions for our clients’ creative problems”.
The company has also proactively communicated these recent changes and upcoming developments to all existing stakeholders through various communication channels.
