Gurugram: Media Mantra Group, a global PR and integrated communications agency, has announced the appointment of Saahil Anant as Senior Director to lead its Automotive and Technology communications practice. The appointment reinforces the firm’s strategic vision to strengthen its sector expertise while supporting brands that seek clear and credible communication in a highly competitive market.
With over 16 years of experience across journalism, corporate communications, and public relations, Anant brings strong industry understanding to the agency’s growing work in the auto and technology sectors. His background across leading global and Indian companies will support Media Mantra Group’s efforts to deliver well-planned communication programmes for organisations operating in these industries.
Beginning his career in journalism with Financial Chronicle, Anant reported extensively on business and industry and interviewed senior corporate leaders. He later moved to corporate communications and worked with companies such as General Motors, Nissan, and MG. He was also among the founding members of MG India and played a role in shaping its communication efforts during the brand’s early years in the country.
His professional experience also includes working with consumer technology brands such as Samsung Electronics, Lava, and OPPO. During his career, he has led work across product communication, corporate positioning, reputation management, media relations, and internal communication. He has also handled sensitive issues, including factory strikes, leadership changes, and other complex business situations.
Udit Pathak, Founder Director, Media Mantra Group, said the appointment reflects the firm’s continued focus on strengthening its domain expertise. “The auto and technology sectors are seeing rapid change with new products, platforms, and business models entering the market. Companies today need communication partners who understand both the industry and the media environment. Saahil brings valuable experience from his work with leading brands, and his perspective will support our teams as we continue working with organisations that are shaping the future of mobility and technology.”
Puja Pathak, Founder Director, Media Mantra Group, said the firm has steadily built a strong practice in the auto and technology sectors. “These industries require communication that builds credibility and long-term engagement with stakeholders. Our teams have supported several brands in communicating product innovation, corporate direction, and market expansion. Saahil’s experience across both auto and consumer technology will strengthen our work as we continue supporting clients in these sectors.”
“I am extremely honoured to have received the opportunity to start a new practice altogether at Media Mantra, under the guidance of esteemed leaders such as Udit and Puja. The automotive and tech spaces are very dynamic, with various nuances involved for communicating brand benefits and product truths in an effective manner. I am confident that with an inclusive work environment and team spirit, Media Mantra will become one of the best brands in this space going forward,” Saahil Anant, Sr. Director – Auto & Tech, Media Mantra Group, said.
With deep experience across industries and a strong understanding of the media landscape, the Media Mantra Group continues to support organisations in building credible and consistent communication programmes. Its work in the auto and technology sectors has grown steadily as companies look for partners who can translate business vision into clear narratives for diverse audiences. The addition of Saahil Anant further strengthens the agency’s sector expertise and reinforces its focus on providing insight-driven communication support to brands across the country.
