Mediant Communications is now the media AoR for Kalyan Silks.
The agency made the announcement through a social media handle on the occasion of Onam.
“Happiness and Gratitude fills our heart announcing on an auspicious day as today (Onam 2023), the coming together of Kalyan Silks and Mediant – we are their AoR now.
We started with the successful Onam 2023 campaign,” said a post on LinkedIn August 29, 2023.
The film is for Kalyan Silks’ Onam sale offer themed ‘Run’. Everyone wins at the sale, says the communication that went live on Youtube 13 days ago.
Speaking with Medianews4u.com, Manas Mishra, MD, Mediant Communications, noted that the agency set up an office in Kochi with five people in end-July to handle the account. It has been handling Wonderla Parks and Resorts – which has a presence in Kochi, Hyderabad and Bengaluru – since August 2022.
The Gurgaon-headquartered agency has been handling Hyderanad-headquartered Heritage Foods for over six months and Bengaluru-based Acer’s media duties for about seven years. It has also handled several projects and clients in the South including Chennai-based Neuberg Diagnostics in the past.
Kalyan Silks is a Kerala-headquartered chain of silk sarees and fashion for the family with a legacy dating back to 1909. It has a presence across cities and towns in Kerala, Bengaluru and several locations in the Middle East. It has plans to foray into South East Asia.
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(Amended at 11: 58 AM hrs on August 28, 2023 to credit the right production house.)
