Chennai: Uniting the therapeutic essence of Ayurveda with music, Medimix Family introduced Soapera, a bespoke coffee table book chronicling the 55-year journey of Medimix, India’s premier ayurvedic personal care brand. The inaugural copy was presented to Maestro Ilaiyaraaja by Dr. A V Anoop, Managing Director of AVA Cholayil Healthcare Pvt Ltd, and Mr. V.S. Pradeep, Managing Director of Cholayil, at an exclusive event in the city.
Soapera, a coffee table book by Medimix creators, showcases Medimix’s history and 55-year transformation. It traces Dr. VP Sidhan’s inspiring quest to harness ayurvedic power.
Commenting on the occasion, A V Anoop, Managing Director, AVA Cholayil Healthcare Pvt Ltd, said “We are happy to launch Soapera that beautifully captures the vision and purpose with which Dr. V.P. Sidhan started the journey of Medimix. The book encapsulates the diverse interests of our founder and his entrepreneurial foresight of the future of ayurveda. We are proud to bring notable moments from the 55 years of Medimix’s journey to give an insight into the rich legacy of our brand that is a fond household name today.”
Adding to this, Anoop said “The journey of Medimix from a small, homegrown product into a successful, global brand speaks volumes about the leadership of Dr. V P Sidhan and his wife Mrs.Sowbagyam. This would have not been possible without the continuous support of our Distributors ,vendors and employees. The book captures insights and contributions of the strong support ecosystem that helped make Medimix an unparalleled leader. We wanted to share our gratitude for each of their support through this book. Soapera is truly an inspiring read and is filled with lessons for emerging entrepreneurs.”
The coffee table book, “Sopera,” pays homage to Medimix and its founders, Dr. VP Sidhan and Mrs. Sowbagyam. It visually and narratively celebrates Medimix, tracing its journey from inception to widespread impact. Founded by Dr. VP Sidhan, Medimix is renowned for blending authentic ayurvedic traditions with modernity, making it a household name for generations.
The book tells the founding story of Medimix, born to heal railway employees’ skin rashes with Ayurveda. It highlights Dr. VP Sidhan’s passion for Ayurvedic principles and Sowbagyam’s key role in Medimix’s journey to success. Illustrating early struggles, milestones, and commitment, it showcases the transformation of Medimix into a renowned Ayurveda conglomerate. This volume honors Medimix’s legacy and the enduring partnership of Dr. VP Sidhan and Sowbagyam.
