New Delhi: Medusa Beverages, a beer brand, has announced a strategic partnership with One Source, a leading integrated marketing consultancy. The collaboration will focus on reputation management, strategic communication, and amplifying Medusa Beverages’ brand presence across key Indian markets.
Founded in 2017, Medusa Beverages made waves in the Indian beer industry by launching a mid-strength beer (5.9% ABV) that struck a fine balance between taste and drinkability. In just six years, the company has climbed the charts to become the third-largest beer player in Delhi with a 7% market share. Its product portfolio now includes Medusa Beer, Medusa Air, Medusa Premium Strong Ale, and a co-branded special edition—Medusa House of the Dragon Beer, created in collaboration with Warner Brothers.
“At Medusa Beverages, we have always believed in pushing boundaries and creating a unique beer-drinking experience for our consumers. As we continue to expand our footprint, our partnership with One Source will enable us to craft compelling narratives, engage with our audience more effectively, and strengthen our position as a category leader in the industry,” said Avneet Singh, Founder and CEO, Medusa Beverages.
The mandate at One Source will be led by Dyutiman Basu, reporting into Honey Mehra, Co-lead for Corporate Communication, and will be supported by the consultancy’s national team.
Sandeep Rao, Managing Director, One Source, commented, “Medusa Beverages is a brand that has redefined the beer-drinking culture in India. Our approach as a consultancy is to align with our partners’ business objectives and drive impactful communication strategies. We are excited to work with Medusa Beverages and look forward to building a strong, resonant brand story that connects with beer enthusiasts across India.”
One Source operates out of Mumbai, Delhi, and Bangalore, and works with a diverse set of clients across sectors like consumer goods, BFSI, technology, and startups, known for delivering holistic marketing solutions that span branding, content, digital, and corporate communications.
This partnership marks a significant milestone for Medusa Beverages as it gears up for its next phase of growth in the evolving Indian beer market.
