New Delhi: DViO Digital, a leading digital-first marketing, and creative-tech company has curated an unusual Valentine’s Day campaign for Meesho. The campaign aims to highlight that you don’t need to break the bank to give your loved one a meaningful gift.
This digital campaign rolled out by DViO brings together popular artists like Anisha Dixit, Nikaricka Singh, Emiway Bantai, Ashish Chanchlani, Harsh Beniwal, and Jahanavi Dasetty, who have a unique persona and voice. One of the common threads which string these individuals together and make them perfect for the campaign is their relatability with the Indian masses and the box comradery they share with the audiences. Each artist video spanning 60 seconds shares their unique take on ‘Pyaar Ki Koi Keemat Nahi Hoti’ in a humorous yet insightful manner.
Sowmya Iyer, Founder, DViO Digital, shared her thoughts, “Throughout the past year, we have witnessed that storytelling has changed how we visualize brands in this digital era. The consumer is personally invested and way more engaged in what they believe. Hence, this Valentine’s Day, we wanted to create a campaign with a social message and take it beyond just gifting. We tied this conversation to Meesho’s best price angle in the most organic way possible. We want to infuse the practice of giving meaningful gifts to loved ones rather than pretentious ones, and what better time to do this than on Valentine’s Day”.
Speaking about the campaign, Lucky Saini, VP and Head of Brand Marketing, Meesho said, “Pyaar Ki Koi Keemat Nahi Hoti – is such a simple yet powerful message. We want our consumers to know and understand that love cannot be measured with money! And that they don’t need to stress about a meaningful gift this Valentine’s Day; all they need to do is head to Meesho. So, when DViO proposed the campaign idea, it instantly resonated with us”.
“In the past year, the pandemic has surely impacted our physical bonds, but that doesn’t mean that it should restrict us from sharing our love and appreciation for our loved ones. With Meesho’s wide range of high quality but reasonably-priced products, there is undoubtedly a perfect token of love for everyone,” he adds.
