Kolkata: Meghbela Cable & Broadband Services, one of the leading ISPs (Internet Service Providers) and MSO (Multi-Service Operator) from West Bengal, today announced the launch of a host of services that would revolutionize the world of entertainment for residents of West Bengal.
Meghbela has launched a voice-enabled Android Box for consumers looking to convert their regular TV sets into a Smart TV. Powered by Google Assistant, the Android Box provides access to premium OTT platforms and more than 150 Live TV Channels. The customers can dive into the world of superfast broadband with up to 250 MBPS speed and experience ad-free entertainment and music with Amazon Prime, Zee5, Hungama, Hubhopper, ShemarooMe, Gaana along with Bengali OTT Players like Hoichoi, Addatimes, and Bongo TV. The Android Box can be connected to any TV through an HDMI port or AV input. The TV screen will then display the Android 9 interface, through which a customer can toggle and browse content across popular OTT platforms and Live TV channels.
There are three long-duration tariff plans available for consumers in Kolkata and the Rest of Bengal– Quarterly (Rs. 5250), Half-Yearly (Rs. 9000), and Yearly (Rs. 15,000). There are four monthly plans on offer as well – Rs 1000, Rs. 1249, Rs. 1499 and Rs. 1549 with varied benefits. Meghbela has also introduced a Zero Cost EMI facility in partnership with HDFC Bank to make it convenient for customers to pay in interest-free EMIs of 3/6/9/12 months. Not only this, Meghbela has partnered with Oriental Insurance to offer their customers Corona Kavachhealth insurance worth Rs. 1 lakh to protect them against Covid 19.
The Android Box comes with the following accessories – Remote control, Power adaptor, HDMI cable, and a User manual. The device specifications are mentioned below:-
For those consumers who are comfortable streaming content on their smartphones and don’t want to hire the Android Box, they can simply download the MeghbelaApp from the Play Store or iOS Store and get all of the above benefits and services. Meghbela is also in discussion with other leading OTT platforms like Disney+ Hotstar, SonyLiv, Discovery+ to expand the entertainment bouquet.
Meghbela which boasts of 10,000 Kms of an over-head fiber network and 2000Kms of underground optic-fiber-cable has also rolled out fixed Line Voice Services which will provide subscribers unlimited free Local & STD voice calls to any network. As part of the service, the subscribers can also use the Meghbela App to make or receive calls whilst connected to the closed WiFi network. This service is being launched in Kolkata initially and will be rolled out in a phased wise manner in other markets.
Commenting on the launch, Tapabrata Mukherjee, Co-founder & Director, Meghbela Broadband said “Covid-19 has fast tracked digital adoption. Work From Home, Learn From Home, and Entertainment from Home are the few takeaways of the time. In this fast changing scenario, while access to superfast internet has become a necessity, customers are also looking for convenience. That’s the gap that Meghbela intends to fill with the launch of ourbundled Quad-Play services in West Bengal, which will transform how residents of West Bengal consume media. With a single connection, our discerning consumers will get access to unlimited superfast internet, unlimited voice calling, access to premium OTT platforms, and Live TV channels. We are hopeful that this will propel us to double our subscriber base by CY21”
Meghbela Broadband which currently boasts of a broadband customer base of more than 1.5 lakh in West Bengal is looking to morethan double its subscriber base and acquire nearly 2 lakh, new subscribers, by the end of 2021. While the Meghbela Android Box will be launched in Odisha, Bihar, and Jharkhand shortly, the company is also planning to launch an IPTV platform nationally.
Commenting on their expansion strategy, Indranil Bhattacharya, Co-founder & Director, Meghbela Broadband said, “We began our journey in 2007 and since then Meghbela as an organization has come a long way. We aspire to become a national player soon. We will launch the launch Android Box in East India in phases across Odisha, Bihar, and Jharkhand. Soon we would be launching our IPTV platform which will give us a pan- India presence.”
