On the 26th of March the Indian Newspaper Society, an independent body authenticating circulation figures of newspapers and periodicals in India has repeated their statement that they stand by their decision of not extending DAVP/BOC rates for PSUs or autonomous bodies’ advertisement if released by DAVP/BOC or other agencies.
Also, if the advertisement of any ministry is released through an agency, it will not be accepted at DAVP rates.
With regard to monitoring of outstanding dues through the MRV system, INS is a notice issued its member publications said, “When Notices of Disaccreditation (NOD) are issued on agencies, this severely impacts the business of other publications as members are obliged not to grant credit facility to advertising agencies under NOD. Similarly, when Notices of Disaccreditation are withdrawn due to wrong reporting by publications in MRV, it reflects very poorly on member publications and is very embarrassing for the society.”
INS also said that even after taking various decision by the Executive Committee there were few members publications were not adhering to the decisions. Because of which the INS Executive Committee came up with a decision on 12th of February that, member publications not abiding by the norms, decisions, and rules laid down by the society will be debarred from the MRV system for six months in the first instance and in the event of repetition of such act/s, for a period of one year.
