Mumbai: PGI India’s Men of Platinum has launched its latest initiative for the upcoming T20 Cricket World Cup. The brand’s latest initiative focuses on recognising and celebrating players during the T20 World Cup.
The Men of Platinum campaign will kicked off with teasers of the six-part episodic series featuring cricketer and face of the brand – Suryakumar Yadav. The series ‘A minute with Men of Platinum’ is hosted on Disney Hotstar and on the brand website too. Men of Platinum has introduced the ‘Man of Platinum of the Match’ contest, now live on Disney+ Hotstar and on all brand platforms.
This interactive contest invites fans to engage with the ongoing World Cup by predicting which player will earn the title of Man of Platinum of the Match for demonstrating remarkable character. Participants with correct guesses will win exclusive prizes, including an all-expenses-paid trip to Mumbai to watch the World Cup alongside cricketer Rituraj Gaikwad, as well as sports kits and signed jerseys from Suryakumar Yadav.
The contest will cover select World Cup matches, with details and updates available on the Men of Platinum website (www.menofplatinum.com) and through its social media handles. Fans need to correctly predict at least once during the ten designated matches to be eligible for the grand prizes.
On social media, Men of Platinum’s handles will also be abuzz with top platinum jewellery picks that not onlyreflects one’s passion for cricket but also penchant for style. The collection offers platinum jewellery pieces including chains, wristwear, pendants, and rings, all crafted from 95% pure platinum explains the company.
Sujala Martis, consumer marketing director, Platinum Guild International (PGI) India said, “Our latest campaign for Men of Platinum will focus on engaging content capsules that not only reflect our brand ethos but also tap into the cricket frenzy. Our key initiative focuses on a consumer engagement that offers cricket fans a unique opportunity to appreciate the sport they love, while celebrating the values that define the essence of the brand. Through the ‘Man of Platinum of the Match’ contest, we aim to create a memorable fan experience that fosters a deeper connection between fans and the game, while also further enhancing their connect with the brand. With enticing prizes and exclusive experiences, we look forward to seeing the excitement and enthusiasm this campaign generates among cricket enthusiasts, as we continue to celebrate men of character on and off the field.”
