Delhi: United We Care, an app- and web-based platform for your emotional well-being is asking people to #MindIt when it comes to addressing mental health issues. The campaign, active on the brand’s Instagram handle, talks about how people use certain terms like depression colloquially and the need to raise awareness on the actual manifestation of mental health issues.
Through quirky interviews with people about their understanding of mental health issues, United We Care brings forth the incorrect notions they have. The brand’s experts bust myths around these issues and explain the reasons and what it means for someone really undergoing them. The unique campaign addresses depression, panic attacks, and OCD, as well as aspects like past-life regression and anger management.
Speaking about this, Shumita Kakkar, Founder, United We Care, said, “About 26.4 crore people across the world have depression, mental health condition which is often used as a passing jibe by most of us. Panic attacks are often considered as a way of seeking attention and OCD is attributed to an excessive need for being clean. There is also incorrect idea around why people need to undergo a past-life regression or take anger management sessions!
Some common misconceptions that came to the fore during the campaign are as follows.
- Depression happens due to office deadlines; people with this condition are looking for emotional anchors; there is no such thing as depression
- Panic attacks happen to senior people; there are maximum chances of panic attacks in women because they are physically weak; happens due to overthinking and depression
- Past-life regression is an imaginary concept; it can help us experience our childhood again; it is all about hypnotizing the other person
- OCD is about getting the perfect cup of coffee; could be related to introverts; the word sounds like it is something bad or dangerous; people with OCD are freaks
- Women need more anger management
Adding further, Shumita, said, “Given the level of ignorance around mental health issues and the stigma, we at United We Care felt it was time that we addressed this concern in a unique way. The idea was to #MindIt and educate them on these aspects better. Prolonged sadness, excessive anger, unresolved emotions, obsession with a certain habit, and panic attacks are all issues that need therapy and help. They are not to be brushed aside as temporary and need to be understood better.”
