Minor Hotels chose BWL as its PR agency in India for the launch of Anantara Hotels in Jaipur this year. The appointment, from 15 April 2024, came after a competitive pitch.
BWL is partnering with Minor Hotels to boost awareness of its global property portfolio among Indian travellers, focusing on Anantara Hotels, Resorts & Spas and Avani Hotels & Resorts. The agency will provide strategic communications and support for Minor Hotels, including media relations, influencer engagement, and on-ground activations. BWL will also promote Minor Hotels’ expansion in India, starting with the Anantara Jaipur Hotel in Q3 this year and future openings.
Marion Walsh-Hédouin, Global Head of Public Relations & Communications for Minor Hotels, commented: “India is becoming an outbound travel superpower as more Indian travellers broaden their horizons by heading overseas. India is one of Minor Hotels’ fastest-growing international source markets, and the country is an essential piece of our global expansion plan to capture a portion of the expanding domestic travel market, too, with the target of 50 new openings in India within the next decade. BrandsWeLove joins our team at a significant time for Minor Hotels as we gear up for the opening of the Anantara Jaipur Hotel, the first of many of our flagship brand in India. We are excited to tap into the agency’s luxury hospitality experience and the team’s strategic and creative thinking to tell authentic stories that build upon strong recognition of our brands among Indian travellers.”
Deepa Harris, Founder of BrandsWeLove, further confirmed how pleased they are to work with Minor Hotels, a globally recognised organisation with a legacy of impeccable hospitality. “Our focus will be to build on their already strong and differentiated positioning with brand narratives that command deeper affinity and desire.’’
BrandsWeLove is a boutique marketing and PR representation company in the ultra-luxury sector specializing in hospitality, tourism, and lifestyle. With a client list of top brands known for their unique experiences and customer focus, BWL has a track record of successfully positioning clients through media and influencer connections to deliver value.
