Accessories brand Miraggio has announced a Valentine’s campaign. The aim is to break free from conventional romance, inviting individuals to embark on a self-love journey. The campaign’s features influencers writing love letters to their younger selves. Video montages have been created.
Miraggio’s new film features: Content creator and model Ikisvon Jamang; Fashion rnthusiast Sufi Motiwala; Qua Clothing founders Divya and Rupansi; The Word Magazine co-founder Radhika Bhalla and chef and author Anahita Dhondy. The aim of the campaign the company said is to take viewers through a journey that’s heartwarming and empowering.
Each influencer addresses their younger selves and the aim is to impart wisdom. Ikisvon for instance champions self-love, emphasising the importance and universal love for oneself. Sufi advises a thoughtful exploration of personal style in an ode to authenticity. The founders of Qua Clothing; Divya and Rupansi, impart wisdom on self-trust, finding love, and unlocking inner strength. Bhalla extends an invitation to pursue fabulousness, curiosity, and joy. Chef-author Anahita Dhondy adds flavour to self-advice, urging her younger self to embrace joy, loosen up, and savour life’s moments.
Miraggio founder, CEO Mohit Jain said, “Dream, Believe, Achieve, is what I would say to my younger self. At Miraggio, we believe true love starts with oneself. With the Love Inside campaign, we want to spark conversations about self-acceptance. The influencers’ honesty is a powerful reminder of the importance of self- love. We hope their stories resonate with everyone, everywhere.”
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(This information is published from a press release.)
