On the eve of India’s 77th Independence Day, city-centric music and entertainment company Mirchi launched an initiative titled ‘Azaadi Ki Kahani Mirchi Ki Zubaani’.
As part of the initiative, 15 celebrities will narrate stories from India’s freedom struggle, on air. The celebrities are Vidyut Jammwal, Pankaj Tripathi, Aparshakti Khurana, Divya Dutta, Sharad Kelkar, Shaan, Raftaar, Neeti Mohan, Piyush Mishra, Gopal Dutt, Ali Fazal, Ashish Vidyarthi, Prateik Babbar, Karan Kundra, Tigmanshu Dhulia and Neeraj Kabi.
While Aparshakti Khurana’s will retell the final moments of Bhagat Singh, Rajguru, and Sukhdev’s lives, Prateik Babbar’s will narrate of the non-cooperation movement, and Divya Dutta will portrayal the story of trio Binoy-Badal-Dinesh, informed an official statement. These will air through the day alongside a medley of patriotic songs.
Vishaal Sethia, EVP & National Content Director, ENIL, said, “Our freedom movement is a magnificent kaleidoscope of tales of supreme bravery, great resilience and selflessness and an ability to transcend geographical distances in pursuit of one aim: independence. It is as diverse as India’s heritage where non-violent Satyagraha coexisted with armed rebellion. Our goal was to present these incredibly true stories to our listeners, and that culminated into one grand initiative: Azaadi ki Kahani, Mirchi Ki Zabani: a grand audio extravaganza on 15th August, with fifteen stories of Indian independence voiced by fifteen celebrities. This is our tribute to the gallant women and men who laid down their present for the sake of our futures. The celebrities have poured their hearts into their exquisite narration. These are stories your ears pined to listen to!”
Jammval said, “I appreciate the opportunity to be a part of Mirchi’s Independence Day special, ‘Azaadi Ki Kahani Mirchi Ki Zubaani’. Being able to contribute my perspective is an honour. Celebrating the spirit of independence, I was reminded of the remarkable journey that our country has undertaken. The opportunity to reflect on the struggles, sacrifices, and triumphs that have shaped our nation was both emotional and thought provoking. Being an army kid myself, Independence Day is a moment to reflect upon our idea of the country we love so deeply, remembering those who won us the freedom and those who continue to uphold the values of our forefathers and mostly, our own contribution towards making India a bit better.”
The initiative will be on air across Hindi-speaking markets where Mirchi is operational.
(This information is published from a press release.)
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