Mumbai: Mirinda®️, PepsiCo India’s orange-flavoured drink, is making Holi even more vibrant with a fun-filled new campaign film. Celebrating the festival’s playful spirit, the campaign highlights how Mirinda®️ can turn ordinary moments into bursts of joy, much like Holi itself.
The campaign film captures a light-hearted exchange between a mother and son, where Mirinda®️ sparks an unexpected shift in mood. A seemingly serious moment transforms into one filled with laughter and positivity, showcasing how Mirinda®️—like Holi—has the power to change the tone of any interaction.
Speaking about the campaign, Shailja Joshi, Category Lead, Cola and Flavours, PepsiCo India, said, “Holi is a festival that celebrates togetherness, joy, and fun—values that have always been at the heart of Mirinda®️. This campaign brings that essence to life, showing how Mirinda®️ adds a splash of colour and playfulness to everyday moments. Whether it’s nostalgia for past celebrations or excitement for new ones, Mirinda®️ is the perfect companion to make Holi even more playful, refreshing, and unforgettable.”
Sidhant Mago, Founder, Daftar Creative Room, added, “Who wouldn’t want to work on the Mirinda Holi brief? We brought out our Rangeen Zubaans the moment we heard it from the Mirinda marketing team. The most colourful brand and the most vibrant festival—this is easily the best collaboration of the year.”
Renowned filmmaker Shakun Batra, who directed the campaign, shared, “Working with Mirinda for the first time has been an absolute blast! The brand’s vibrant energy and playful spirit made this Holi campaign an incredible experience. With Sidhant Mago at the helm as the director and writer, we knew we were creating something truly special. The marketing team and Mago’s vision brought out the unfiltered madness and joy that define both Holi and Mirinda. Seeing it all come to life- the colours, the fun, the unstoppable laughter—has been nothing short of amazing. This is a celebration like no other, and I couldn’t be more thrilled to be a part of it!”
The campaign film will be amplified across digital and social media, spreading Mirinda®️’s signature playfulness and nostalgia-filled charm to audiences nationwide.
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