International: Mirum Thailand today announced appointment of Tawin Tusnajareon as Managing Director with responsibilities to steer the company strategically in the digital transformation race. With the new Managing Director in place, the Thai operation of WPP’s full-service digital agency will accelerate tech-and-creativity integration to create the best solutions for international and local brands, enabling them to connect with the consumers effectively through delivery of enriched experience across all platforms.
The business world was heavily disrupted in recent years, affecting one and all globally. As the game-changing solution, digital technology adoption is being fast-tracked as brands and organizations struggle to survive and quickly regain their feet for future growth. It is expected that digital will account for 60% of total media spending in 2022—the first time ever that digital will clearly outpace traditional media. While strategic lenses of marketers are shifting their focuses fully towards digital, Mirum stands out as the global agency that has enabled integrated digital transformation of numerous organizations in Thailand. Through its end-to-end service offerings across strategic planning, and innovation, Mirum fused technology with creativity, resulting in innovative ideas that evolved into solutions for brands and their abilities to create brilliant user experience on all platforms to maximize satisfaction and win over digital citizens. Most recently, Mirum Thailand was joined by Tawin Tusnajareon as its new Managing Director to drive creation of digital services, from digital transformation to digital marketing consultancy, strategic planning, and solution delivery for timely and impactful communication between brands and their audiences.
“I am delighted to be part of Mirum Thailand,” said Tawin. “I believe that the marriage between technology and creativity will spawn fresh takes on marketing, especially ideas that are based on consumer insights, cutting-edge innovation and technology, as well as informative content and rich storytelling styles. Bringing them together on platforms that reach target audiences accurately, we help brands create better and stronger impacts from their marketing activation. I will use my management experiences and new digital strategies to step up Mirum Thailand’s offerings and deliver innovative tech and data-driven creative campaigns to clients as the partner who work closely with them towards their goals and success together.”
Tawin is a highly seasoned digital marketing executive with over 20 years of extensive experiences in marketing communication, strategic planning, and consultancy, especially in areas of business and digital transformation including mobility, big data & analytics, e-commerce, digital marketing and cloud computing. He has led projects for global and leading Thai brands in key industries such as banking, insurance, retail, energy, food & beverage, healthcare, travel & tourism, electronics and appliances as well as government organizations and many other projects. Besides, Tawin is a prolific writer and analyst on business and digital transformation topics.
According to Digital 2022: Global Overview Report, Thailand’s internet penetration stood at 77.8% of the total population. Thais spend an average 9 hours and 6 minutes of online time per day, including 5 hours and 28 minutes spent daily on smartphone to play games, shop, carry out financial and investment transactions, consume entertainment content and chat, for example.
“These figures speak the trend that Thais are living and working more and more digitally. As a digital agency, we stay strategically ahead of the ever-changing digital landscape and market development to harness up-and-coming innovations and technologies that will click with the consumers and strengthen brands, working towards impactful campaigns and favorable business results from effective lead generation and sales achievement. At Mirum, we bring together the best of both worlds by combining technology (science) with creativity (art) to help unleash the potentials of brands in the new normal. Emerging market trends are analyzed to spot opportunities on specific trends with strong business potential for each brand, whereas market feedback and comments are gathered and analyzed for future development,” Tawin added.
Tawin’s arrival is tipped as the start of a new thriving chapter for Mirum Thailand in continued delivery of data-and tech-driven innovation, design, and creativity to meet strategic marketing needs of clients in new digital landscape, new business contexts and ever-changing consumer expectations of the disrupted world.
