Hyderabad: In a move that underlines Telangana’s growing global prominence, Mumbai-based Altair Media has been officially appointed by Miss World Limited as the Public Relations partner for the 72nd Miss World Festival, to be held from May 7 to May 31, 2025, across locations in the state. The globally celebrated event will host participants from over 140 nations, serving as a vibrant platform to promote Telangana’s rich cultural tapestry and its emergence as a premier destination for tourism and international collaboration.
The festival is expected to generate wide-ranging global media attention, enhancing Telangana’s image as a state that bridges heritage with modernity. With a strong focus on safety, infrastructure, and hospitality, the event will not only offer an immersive experience for attendees but also spotlight the state’s traditional arts, crafts, and culinary excellence.
The Miss World Festival will also shine a light on Telangana’s leadership in healthcare, eco-tourism, and entertainment, further expanding its influence across diverse sectors. A strategic digital campaign and global media partnerships led by Altair Media will be central to amplifying these narratives to an international audience.
Julia Morley, CBE, Chairman & CEO of Miss World Limited, expressed her confidence in Altair Media’s capabilities, “Altair Media has demonstrated exceptional expertise in managing large-scale international events. Their professionalism and innovative approach were evident during the recent press conference in Telangana, where they seamlessly coordinated media interactions and promotional activities. We are delighted to have them as our PR partner for the 72nd Miss World Festival.”
Ashwani Shukla, Founder of Altair Media, echoed this enthusiasm, “We are honored to be entrusted by Miss World Limited as the official PR agency for this landmark event. The 72nd Miss World Festival is more than just a global pageant, it is a transformative platform that will position Telangana as a premier tourism and cultural destination. Our team is dedicated to executing a dynamic and impactful communication strategy that will not only celebrate the essence of the festival but also showcase.”
