Mitsubishi Electric has launched a brand film that takes forward its promise of being ‘India’s Partner For A Sustainable Future’.
The brand film shows a ‘Light of Enrichment’ flowing across different settings. Seeking to highlight Mitsubishi’s dedication to fostering India’s sustainable progress, the film shows innovations touching lives from urban landscapes to rural classrooms, guiding electric vehicles on family journeys, enabling children to learn technology, and driving efficiency in manufacturing through its diverse solutions.
The 140-second digital film will be followed by other digital branding avenues in the coming phases, informed a company statement.
The film was shot in the last week of October 2023, with a crew of more than 120 people in three days covering nine locations across four cities. It was conceptualised by Hakuhodo Sync and produced by Epitome.
The global manufacturer of electric and electronic equipment launched its corporate strategy in May 2023 with an aim to provide integrated solutions to address diversifying social challenges in five key areas: establishing a carbon neutral Society, building a circular economy, ensuring safety and security, inclusion and uplifting the lives and wellbeing of people uniting these capabilities inside and outside the group.
Kazuhiko Tamura, Managing Director, Mitsubishi Electric India, said, “We are a purpose-driven brand dedicated to build a better nation, emphasising our contributions to sustainability, innovation, smart information and societal well being with the vision of nation-building and positive change. This new campaign is a testimony of how Mitsubishi Electric is supporting in shaping a brighter and sustainable future for India through its extensive solutions.”
Credits
Creative Agency: Hakuhodo Sync
Production House: Epitome
Director: Alex Avella
Executive Producers: Govind Agrawal, Manisha Agrawal
Music: Sagar Kapoor
Voiceover: Vishal Menon
Feedback: [email protected]
