Mumbai: On 24 April 2024 the Modern Marketing Association (MMA) Global India’s Impact Mumbai Edition 2024 will take place. The theme is ‘Marketing in the Age of AI – Inspire, Innovate, Integrate’ and the aim is to transcend the conventional, urging stakeholders to reimagine the fabric of marketing strategies through the lens of AI.
At the heart of this year’s MMA Impact is a drive to move beyond the buzzwords, offering actionable insights, use cases, and forward-thinking solutions that help overcome roadblocks to harness AI’s capabilities in marketing – from personalisation and customer experience to analytics, automation and more. The one-day event will convene industry leaders, innovators, and decision-makers in a series of discussions and presentations that promise to reshape the future of marketing.
The 2024 edition has a lineup of partnerships with leading entities such as Amazon Ads, InMobi Glance, Nielsen, CNBC TV-18, Spotify, Lovechild by Masaba, EY, Dabur, BrandMusiq, and more, alongside leading advertising and media partners. These collaborations MMA said underscore its commitment to delivering industry-leading content and fostering an environment of thought leadership.
A highlight of the day is the fireside chat on AI marketing maturity featuring Prasanth Kumar, MMA India co-chair, CEO South Asia GroupM, alongside Tushar Vyas, Chief Strategy Officer WPP India & President of GroupM South Asia, moderated by Shibani Gharat of CNBC-TV18. Attendees MMA explains can expect a dynamic agenda to follow, with sessions that cut across crucial aspects of AI in marketing – from crafting smarter experiences with AI, music, emotions & AI, real-world AI use cases in marketing; and why marketers have a seat at the table in the growth of AI – it’ll be a learning experience for the marketing fraternity waiting to unlock AI’s value.
Moneka Khurana, country head, board member MMA Global India said, “We help marketers lead the imperative for marketing change in ways that enable future breakthroughs while optimising current activities. IMPACT 2024 goes beyond just Marketing in AI as it is committed to driving narratives that encompass the life stages of a marketer’s AI journey through ‘Inspire, Integrate and Innovate,’ whilst navigating the complexities of AI adoption and use cases across diverse industries. It’s a unique community learning platform that brings together the best in class from across the ecosystem to jointly traverse the path of AI in marketing and seek inspiration from one another.”
