Mumbai: MMA Global has officially rebranded as the Marketing + Media Alliance (MMA), marking a pivotal shift from an “association” to an alliance — a global community led by CMOs and supported by the marketing ecosystem to advance marketers’ ability to create value.
The rebranding underscores MMA’s evolution into a global force uniting marketing leadership to address the industry’s toughest challenges through evidence, experimentation, and enterprise-level impact.
“MMA is the foremost global community for CMOs, directed by CMOs, but supported by the whole marketing industry,” said Moneka Khurana, Country Head & Board Member, MMA Global India.
She added that “the repositioning signals a foundational commitment to advance marketers’ ability to create value by uniting CMOs worldwide to shape the future of marketing, brands and business. It is the only association that brings the ecosystem together to address CMOs’ and marketing’s greatest unanswered questions and unlock its biggest opportunities. An alliance which pushes marketing to deliver proven, enterprise-level impact. We believe that the work we do, if implemented, can help member companies and marketers raise their market valuations.”
The evolution to the Marketing + Media Alliance comes with a sharpened purpose, mission, and a new brand architecture and identity system. The new direction places marketers at the center, media in the mix, and the alliance at work — moving the industry forward with proof, not platitudes.
“This is why alliance matters. Our Think Tanks and Labs give CMOs a place to test, validate and scale what truly moves the needle – from AI and attribution to org design and customer experience. The Alliance is where India’s marketing breakthroughs will be built,” remarked Khurana.
Global Frameworks, Adapted to Indian Context
MMA’s multi-year Think Tanks — MATT (Measurement & Attribution), MOSTT (Marketing Org Strategy), ALTT (AI Leadership), and DATT (Data & Customer Experience) — have collectively invested millions to redefine marketing effectiveness. These initiatives have driven breakthroughs in brand impact measurement, growth frameworks, AI-led personalization, and linking marketing to enterprise value.
In India, MMA is actively adapting these frameworks in collaboration with its board and members. Its initiatives feature across IMPACT, SMARTIES Unplugged & Gala, Data Unplugged, executive roundtables, and webinars, translating insights into actionable playbooks for CMOs and growth leaders.
Its member roster includes leading brands such as Diageo, Coca-Cola, L’Oréal, Haleon, Lenovo, Myntra, HDFC Bank, Amazon Ads, Kotak Mahindra, Jubilant, Nestlé, Perfetti, Mondelez, McDonald’s, and Unilever, among others.
A New Design Language for a Bold Era
Developed with Lafayette American, MMA’s refreshed brand identity reflects progress and momentum. With forward-leaning forms, confident black and aspirational gold, the new visual system embodies advancement and purpose — “even when static, the mark feels like it’s moving forward – just like the Alliance itself.”
A Call to India’s Marketing Leaders
“If you’re building work that could reset how marketers create value, bring it to the Alliance,” added Khurana. “We’ll validate it in the Labs, translate it into operating playbooks, and scale it with the CMO community. The Alliance is where India’s next era of marketing advantage gets engineered,” she concluded.
Meta Description: MMA Global ushered in a new era as the Marketing + Media Alliance (MMA), crystallizing its evolution into a foremost global community of Chief Marketing Officers and senior marketing leaders solving marketing’s hardest problems – backed by multi-year, multi-million-dollar models and labs
