Mumbai: Mobavenue, a global AI-powered AdTech and Consumer Growth company, has announced the appointment of Ben John, VP Engineering, Microsoft AI, to its Advisory Board.
At Mobavenue, Ben will serve as a strategic advisor, guiding the company’s AI-led innovation roadmap, deep-tech architecture, and go-to-market initiatives to strengthen its global presence and partnerships.
With over two decades of experience building large-scale AI and advertising platforms, Ben John is widely recognized as one of the foremost leaders in the AdTech ecosystem. At Microsoft, he leads the AI CoPilot data platform, developing personalized AI experiences for consumers and enterprise partners.
Previously, he served as CTO at AppNexus, where he led the company’s merger with AT&T in 2018 and co-founded Xandr, which was later acquired by Microsoft in 2022. During this period, he played a key role in integrating Microsoft Ads with Xandr and shaping the Microsoft–Netflix advertising partnership.
Ben holds a Ph.D. in Computer Science, specializing in machine learning and big data mining. He also founded the Invest to Impact Network Foundation (ITOI), a non-profit organization focused on leveraging technology for social good.
Commenting on his appointment, Ben John said, “I am truly excited to join Mobavenue’s Advisory Board. What drew me here is their clarity of vision and the speed at which they are turning ideas into impact. For me, technology has always been about solving real problems and empowering people, and that is exactly what the company is doing with AI and data at scale. Their mission resonates deeply with my own belief in building solutions that matter and make a difference. I look forward to supporting their journey, sharing my experience, and walking alongside the team as they grow from India to the world.”
Ben’s appointment reflects Mobavenue’s rapid global growth and its mission to build world-class AI-powered solutions from India for the world, empowering brands, agencies, and publishers through measurable business outcomes.
Welcoming him to the Advisory Board, Ishank Joshi, MD & CEO, Mobavenue, said, “We are honored to have Ben join us. For a leader of his caliber, who has shaped global AI and AdTech ecosystems, to choose us is a powerful validation of our vision, capabilities, and potential. His deep expertise and global perspective will be invaluable as we expand our innovation pipeline, attract global partnerships, and accelerate our impact across international markets.”
