New Delhi: Prime Minister Modi’s government has spent Rs 5,200 crore for advertisements published in electronic, print and other media since 2014, PTI reported.
The newly updated figures are higher than the ad spend figure revealed by the govt earlier in May 2018, in which, theGovt in a reply to RTI query stated that they have spent Rs 4,343.26 crore only for advertisements and publicity through different media, while the same has reached to Rs 5245 Crores.
The minister of state for information and broadcasting informed the LokSabha in a written reply to a question that the Centre spent Rs 979.78 crore in 2014-’15 and Rs 1,160.16 crore in 2015-’16. In 2016-’17, it spent Rs 1,264.26 crore and Rs 1,313.57 crore in 2017-’18. Till now in 2018-’19, the government has spent Rs 527.96 crore. In all, the government has spent more than Rs 5,245 crore in advertising, Rathore said.
Rathore also gave the break-up of the amount spent by the government through the Bureau of Outreach and Communication, a body set up after the Directorate of Advertising and Visual Publicity, the Directorate of Field Publicity, and the Song and Drama Division were merged last year.
The break of Ad Spend in various media vehicles include Rs 2,282 crore being spent on print advertisements, Rs 2,312 crore incurred on publicity through audio-visual media and Rs 651 crore was spent on outdoor publicity.
