Mumbai: Mohey, a wedding wear brand, has launched a first-of-its-kind interactive print advertisement that integrates Augmented Reality (AR) and Mixed Reality (MR) technologies, redefining consumer engagement with fashion print ads. This innovative initiative transforms a traditional print ad into an immersive digital shopping experience, bridging the offline-to-online gap in a seamless manner.
By simply scanning a QR code featured in the print ad, users are able to access a 3D interactive catalog showcasing Mohey’s latest wedding wear collection. The interactive experience allows users to zoom in on intricate embroidery, explore fabric details, and discover the brand’s elegant designs, including lehengas, sarees, suits, and indo-westerns. The experience is enhanced with Mohey’s AI-driven WhatsApp chatbot, which provides personalized outfit recommendations and shopping options, allowing users to either visit their nearest store or purchase directly online.
The campaign also includes seamless CRM integration, enabling hyper-personalized shopping journeys, ensuring future engagement, and facilitating retargeting efforts for an enriched consumer experience.
Vedant Modi, Chief Revenue Officer at Vedant Fashions, commented, “At Mohey, we believe not only in product innovation but also enriching customer experiences through new-age tech. This AR-powered print ad offers consumers a seamless and immersive way to explore our exquisite collections. By integrating Augmented Reality, AI-driven chatbots, and conversational commerce, we are redefining how modern consumers engage with ethnic fashion.”
The campaign has been conceptualized and executed in partnership with McCann Content Studio India, part of McCann Worldgroup. This industry-first collaboration highlights Mohey’s innovative marketing approach, blending cutting-edge technology with creative storytelling to set a new benchmark for brand engagement in the fashion industry.
Customers can scan the QR code in Mohey’s latest print ad to unlock an immersive, tech-driven shopping experience. Every interaction offers personalized recommendations and seamless access to Mohey’s digital ecosystem, redefining the future of fashion marketing.
