Moj, a short video platform, collaborates with Nanhi Pari Foundation, a dedicated NGO working towards improving children’s lives, to celebrate its third anniversary on 1st July.
This event comprises an array of activities, from stand-up gigs and live music performances to thrilling battles, said the company.
The short video app has announced the introduction of virtual cupcake, a digital gift, on its platform. On July 1st, for every 10 virtual cupcakes received, Moj will gift a real cupcake to a child supported by the Nanhi Pari Foundation,
To further enhance this initiative, Moj has enlisted Apoorva Arora Prasad, Himanshu Shrivastav, Sushil Brahmbhatt, and Shweta Pavan, who will actively promote the celebration across Moj and various social media platforms.
Expressing her excitement, Mousumi Mishra, Head of Consumer Marketing at ShareChat and Moj, shared, “As we commemorate our 3rd birthday, our primary goal is to spread joy and create a meaningful impact. Through our collaboration with the Nanhi Pari Foundation and the invaluable support of our remarkable creators, we aim to foster a sense of community, compassion, while spreading happiness.”
Azhar Khan, Founder of Nanhi Pari Foundation, added “The Nanhi Pari Foundation echoes the call, urging all to partake in the festivities and spread happiness among the less fortunate. Through the purchase of virtual cupcakes on the Moj app, individuals can actively contribute to this virtuous endeavor. With each sale of 10 virtual cupcakes, Moj graciously pledges to gift a tangible cupcake to the Nanhi Pari Foundation, ensuring that joy cascades to the cherished children they champion, illuminating their days and painting smiles on their countenances.”
In an effort to engage the community further, Moj will launch a lens featuring the cupcake, inspiring users to share their celebratory moments using the hashtag #MojTurns3.
