Moj, an Indian short video app has partnered with Fever FM to host two exclusive LIVE shows – Hafta Vasool and Dil Vil Pyaar Vyaar, on Moj LIVE.
The collaboration brings two new shows to the platform led by popular RJs -Urmin, Harshit, Aayush & Ankita. The shows went live in September, and the audience responded phenomenally. With an average of 50k views, viewers spend an average of 1.55 minutes on each show. Both shows offer a unique and quirky take on news and entertainment concepts with distinct riveting and engaging formats.
Speaking about the collaboration, Shashank Shekhar, Sr. Director of Content Strategy and Operations, ShareChat and Moj, says, “Our partnership with Fever FM is a testament to our shared commitment to offer varied entertainment options to our users. The two new IPs have a youth focus that combines live radio with live video streaming giving a different flavor. This gives our viewers a chance to engage in real-time with their favorite RJs and superstar creators.”
“The shows have already evoked an overwhelming response which inspires us to keep working on many such innovative and engaging concepts for our audience,” he adds.
Yatin Naik, Business Head Digital & International radio at Fever FM, says, “We are excited to collaborate with Moj to bring original, exclusive content to their platform. With this, we have created an exceptional property that reaches out to a new-age audience who like their entertainment to be in-the-moment and real, as well as eccentric. This also gives our RJs an exciting avenue to connect with a whole new tribe while they entertain them with fun content.”
Watch Hafta Vasool and Dil Vil Pyaar Vyaar every Monday and Friday from 8:00 -9:00 PM on Moj.
