Mumbai: Mondelez India has unveiled ‘Every Way to Biscoff’, a first-of-its-kind creator-led celebration spotlighting India’s growing love for Lotus Biscoff and its versatility across dessert formats.
The initiative brought together home bakers, food creators, influencers and Biscoff enthusiasts, marking the culmination of a nationwide social media-led recipe challenge that encouraged consumers to reimagine the iconic caramelised flavour through innovative dessert creations.
From hundreds of entries, 15 standout recipes were shortlisted, with their creators invited to present their signature dishes at an exclusive showcase in Mumbai. The event featured celebrity hosts including Pooja Dhingra, Shivesh Bhatia and Saloni Kukreja, who engaged with participants and celebrated the spirit of creativity and experimentation.
The showcase enabled guests to experience a wide array of Biscoff-inspired desserts—from cheesecakes and brownies to pancakes, milkshakes and plated creations—highlighting the flavour’s adaptability across formats. Through live tastings and interactive sessions, the event underscored how consumers are personalising their indulgence, reinforcing the idea that there is no single way to enjoy Biscoff.
Sharing his perspective, Nitin Saini said, “Indian consumers have shown tremendous love for Lotus Biscoff since its launch, with the iconic caramelised flavour quickly becoming a favourite across cafes, bakeries and home kitchens in India. What makes Biscoff truly special is its versatility – from simple everyday indulgences to imaginative dessert creations. With “Every Way to Biscoff” we at Mondelez India wanted to celebrate how creatively consumers are embracing the brand. The response has been incredible, and it’s exciting to see the many ways India is making Biscoff its own.”
Since its India debut in November 2025, Lotus Biscoff cookies have rapidly gained traction across everyday snacking occasions, café menus and premium dessert offerings. Building on this momentum, the brand recently expanded its portfolio with the launch of Lotus Biscoff Spread, further enabling at-home consumption and experimentation. The product is currently available on Zepto.
The ‘Every Way to Biscoff’ initiative marks a significant milestone in Mondelez India’s efforts to build a strong consumer community around the brand, celebrating how Indian consumers are discovering, creating and enjoying Biscoff in uniquely personal ways.
