MUMBAI: Moneyboxx Finance, an NBFC empowering small and micro entrepreneurs in rural and semi-urban India has introduced its ‘Heroes of Bharat’ campaign. The campaign aims to acknowledge and celebrate the resilience and contributions of small business owners and farmers to the socio-economy of Bharat, in line with the company’s efforts to bridge the credit gap for the underserved ‘Missing Middle’ segment, thereby enabling financial inclusion.
Across the nation, small entrepreneurs and livestock farmers drive economic growth, contributing approximately 45% to the country’s GDP. However, many of them face significant barriers to accessing formal credit, i.e. being too large for microfinance yet too small for traditional banks. Through ‘Heroes of Bharat’, the company aims to bring focus on their role as growth enablers for the economy and re-emphasise the need for accessible financial solutions to help them grow and succeed.
Whether it is a livestock farmer increasing output or an entrepreneur generating employment opportunities, Heroes of Bharat looks to bring to light the impact of credit access in fostering sustainable economic growth.
Deepak Aggarwal, Co-founder Moneyboxx Finance said, “At Moneyboxx, we believe that true progress begins at the grassroots level. Heroes of Bharat is not just a campaign; it’s a tribute to the indomitable spirit of small business owners and farmers who shape the future of Bharat every day. By providing impact-driven financing, we enable these changemakers to grow their businesses, uplift communities, and contribute to a stronger economy.”
The campaign has been conceptualised by the creative agency, RDX Digital and has been promoted through LinkedIn and extended across various marketing platforms for broader visibility.
With Heroes of Bharat, Moneyboxx Finance says that it remains committed to empowering entrepreneurs across India, fueling financial independence, and building a resilient, self-reliant Bharat.
