Mumbai: Moneycontrol, India’s leading financial destination, becomes the country’s first financial digital platform to enter the podcasting space. With five podcasts published every day covering markets, personal finance and business news updates in a storytelling format, moneycontrol has delivered over 75,000 listens in a month of publishing. Through this expansion, moneycontrol further augments its multimedia positioning and now serves content in text, video on demand, live streaming and photo-story formats besides audio.
Commenting on the new development Gautam Shelar, Business Head of moneycontrol said, “We are continuously exploring new ways to reach our audiences and podcasting is our latest innovation. Given its nature and passive consumption behavior, we believe podcasting is a valuable content format with significant potential to garner audiences and scale. Audiences looking for easy-to-consume information and news in a convenient format will be hooked to our new means of storytelling. Today, there is a massive community of podcasters who regularly tune in to listen to their preferred content. At the same time, the move will also help us achieve our motto to share quality financial knowledge with listeners worldwide.”
With the help of audioBoom, the platform’s distribution partner, the engaging podcasts are now available on Apple Podcasts, Cashbox, Deezer, Saavn, Spotify, TuneIn and Google Play Podcasts as well as other audio-based platforms. The podcasts are also available to audiences through moneycontrol’s website on desktop, mobile and the app. Shortly, moneycontrol will also be launching a dedicated section to showcase and feature podcasts and enable audiences to follow regular programming at their ease and convenience.
Speaking on the announcement, Avinash Mudaliar, Chief Product Officer at Network18 Digital said, “We hope to lead the way in the podcasting space overall in India in terms of direction and consumption. It is an easily accessible format for time starved users, consumed anywhere from travelling in a train to running in the gym. Moneycontrol’s podcasts is another innovative and fearless exploration of new content formats that brings content that our users love in a way they love to consume.”
With over 250 podcasts published and 5 new podcasts released every day, moneycontrol will pave the way in creating audiences for a format that is relatively untapped today. The initial response has been promising with over 75,000 listens in the initial phase itself.
Talking about moneycontrol entering the podcast space, Sitaraman Shankar, Managing Editor (Special Projects) at Network18 Digital said, “There is a consistent rise in demand for informative podcasts, and with moneycontrol’s in-house expertise and capabilities for breakthrough journalism and storytelling, audiences can expect the delivery of high-quality content in a captivating format. With new podcasts every single day, the platform aims to provide an in-depth understanding of the financial domain, along with quality storytelling and news updates that will serve valuable content to users.”
Moneycontrol has launched five shows, from the pre-market opening podcast ‘A morning walk down Dalal Street’ to ‘Stock Picks of the Day’ and the post-market ‘An evening walk down Dalal Street’ update. In addition to that, ‘Editor’s Pick of the Day’ podcast on the platform has been created to cover the leading story each day, while ‘Digging Deeper with moneycontrol’ will explore stories and concepts in a unique storytelling format and cover the essence and history of Indian business and finance.
