Content marketing and creator management company Monk Entertainment (Monk-E) has expanded its footprint in South India by onboarding ex-Fabsquad Media executives Aju Philip and Aishwarya Gunjal.
Philip was COO of the influencer agency that bills itself as South India’s largest, while Gunjal was CFO. They will be looking into the business operations of the south division at Monk-E.
Monk Entertainment, which has worked with content creators from South India like Niharika NM, Madan Gowri and Kishen Das, among others will now add to its fold Chaithania Prakash, Mabu Sherif and Shaz Mohamed, among others.
The new team will have a play across Telugu, Tamil, Malayalam and Kannada creators.
By establishing a South division, Monk Entertainment aims to nurture and collaborate with talents in the region to boost the creator economy across India as part of its larger vision, informed an official statement.
Viraj Sheth, Co-Founder and CEO of Monk Entertainment, said, “Our vision entails a future where creators from South India not only present their unique culture, diversity and skills through their content but are also justly compensated like their peers in Mumbai and Delhi for the value that they create. We also intend to work in tandem with the brands and companies operating in this region to help them unleash the power of content and influencer marketing.”
Monk Entertainment was founded in 2017. It works with over 100 creators in genres including music, comedy, fashion, beauty, podcasting, tech and lifestyle.
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