Times Prime- the premium lifestyle membership program, has recently launched a new brand campaign, ‘More Every Moment’ with actress and social media influencer, Mithila Palkar.
“The expression ‘More Every Moment’ is synonymous with Times Prime and signifies the brand’s core beliefs, where the value of every moment of the user is maximised with the best experiences, benefits, and offers. This campaign captures the essence of the brand’s commitment to delivering more to members every moment, “says Harshita Singh, Business Head, Times Prime.
Speaking further on Times Prime’s new brand narrative, ‘More Every Moment’ with Mithila Palkar, Singh says, “Times Prime is a bundled subscription service that aims to enrich the lives of our members in various aspects. Our target audience is young millennials and GenZ who are constantly on the lookout for better deals, rewards and discounts to make the most of their investment/ expenditure. Our curated offerings include a holistic lifestyle package that includes benefits for dining, shopping, entertainment, travel, beauty & wellness, or even learning. From this school of thought, the idea of ‘More Every Moment’ was germinated, making Times Prime your go-to app for making the most of every aspect of your life. Appointing Mithila Palkar to bring this vision to life was one of the easiest decisions, as she not only is an influential figure in our target audience but also, just like the app, she is also a versatile artist making the most of the industry.”
The science behind the art of Times Prime’s first advertisement is that the brand has brought in various forces to engage the youth and its target audience.
“Be it Mithila’s quirky essence or the very catchy song that accompanies it, In this ad, the audience gets to accompany Mithila throughout her day as she uses Times Prime to ‘Make More Every Moment’ throughout various parts and activities of her day. We are confident that this will bring more awareness about the brand and compel our potential customers to enter the world of Times Prime and reimagine their lifestyle,” Singh adds.
Talking about the services provided by Times Prime, Singh says, “Times Prime’s membership offers exclusive access to multiple premium digital memberships, which include Disney+ Hotstar, SonyLiv, Discovery+, Zomato Pro, Gaana+ by Gaana, exclusive access to TOI+, the ad-free online version of the Times of India newspaper, and much more. This all-encompassing membership also offers its members exclusive access to Purple Carpet Premiere, a curated movie screening experience of Hollywood blockbusters at the best theatres across the country, you also gain access to 12+ premium subscriptions and exclusive offers and discounts on 20+ brands such as Burger King, Chaayos, Myntra, Uber, and more.”
Being the brand’s first advertisement and the first introduction of the brand to the market, Times prime has taken a strategic call to go live exclusively on social media.
“Leveraging the might of Mithila’s presence on social media and our aggressive all platforms approach, we are sure to create a strong brand recall and recognition,“ Singh adds.
“At Times Prime, our goal is to keep giving ‘More’ to members. In the last 6 months especially, we have added multiple subscriptions to the bundle and have some unique and exciting experiences lined up for the summer,” Singh concludes.