Mother’s Day is a crucial and important day for us all to express gratitude and acknowledgement towards the angels in our lives. Brands across sectors and industries such as Comedy Central, Titan Saregama and more have contributed to our extensive list of Mothers Day 2020 campaigns and creatives.
With the strong presence of digital mediums, the doors of creativity have been open wide and brands leave no stone unturned to make this day special for all mothers around the world and to let them know how much special they are and give them the due respect which they hardly get. In recent years the definition of motherhood has changed with some campaigns honouring fathers, transgenders, sisters who fill-in the role of a mother.
Here is Medianews4u’s list of all the Mother’s Day 2020 campaigns that graced social media, applauding the importance of mothers in all our lives.
Comedy Central
This Mother’s Day, Comedy Central reimagines a series of hilarious letters laced with care and love, written by the typical Desi Maa to popular characters from our beloved shows – Friends, The Big Bang Theory and Brooklyn Nine-Nine. Comedy Central celebrates this special occasion with a desi twist through a quirky social media campaign – #MaaOnCC, as Sheldon & Raj, Jake & Charles, and Rachel, Monica, Phoebe, Joey, Chandler & Ross receive letters from their fictitious Maa.
Titan: #TimeWithMa
Titan has launched ‘Tune for Ma’, a refreshing new take on the iconic Titan tune. In this film, Titan shares an evocative message on the healing power of Mothers and Music. The brand has also asked it audience to capture their special wishes and moments with their Mothers with #TimeWithMa on their social handles.
Saregama: Maa Ke Liye
Saregama’s new campaign – ‘Maa Ke Liye’ highlights how even the smallest gestures can make our mothers happy. Bringing alive the touch of meaningful actions, the brand’s latest campaign talks about how it is not the gold and the glitter that makes a mother smile – but it is the thoughtful gestures that really counts!
This Mother’s Day, do something for your mother, and submit your entry on Saregama’s social media pages – and get a chance to win a Saregama Carvaan – your musical companion for life!
Voltas Beko: #IAMEnough
The “#IAmEnough” video, conceptualized by Momspresso, is inspired by single moms – those amazing mothers who have the strength to raise their child alone and the courage to never give up even in face of the greatest challenges. With this DVC, Voltas Beko is reinforcing its commitment as the ‘partners of everyday happiness’ to mothers across India.
Shoppers Stop: #LockdownQueens
Through this campaign, the brand revisits all the virtues our mother taught us. To be patient to survive the never-ending lockdown, to be resilient to recover from difficult circumstances, to be positive, but most importantly, she gave us the courage to fight for a better tomorrow.
If the lockdown has taught us anything, it is that we could not have survived it without the values our mothers have instilled in us. They truly are our #LockdownQueens. So, tell us what your mother has taught you and how it is helping you battle this lockdown. You and your #LockdownQueen can be featured on the brand’s social media handles of Shoppers Stop.
While you might not be able to go buy something for your mother, but you can send her lots of love with a Shoppers Stop e-gift voucher. Buy one at www.shopperstop.com.
ShareChat: #MAA4ME
ShareChat, the Indian social media platform, announces a 5-day #MAA4ME campaign to commemorate motherhood and recognize all the selfless efforts made by the mothers. This campaign has been designed to celebrate Mother’s Day, scheduled for 10th May, across 15 languages on the platform. ShareChat users are expected to participate in this touching campaign which is close to their hearts, showering love for their mother in their mother language. As part of the 5-day celebration, ShareChat will be driving exciting campaigns every day with a different theme, starting May 9th:
Day 1: Special Web cards to relate mothers’ qualities with their kids – Users can use web cards to match the qualities of both
Day 2: #NolockdownforMAA- Users to post videos, pictures of how their mothers are tirelessly working for home and families during this lockdown
Day 3: #MAAkafavorite – Users to share their mothers most used phrases
Day 4: #Noworkday4MAA- Users will be urged to support mothers in all household chores and give them rest for the day. Users to post their interesting photos and videos doing their mom’s work and encouraging them to take a break
Day 5: #10yearchallengewithMAA- Users to post your photos with your Mom from past and today
ZEE LIVE: Live to Home
Zee LIVE’s Supermoon ‘Live to home’ launched last month with specially curated content across Fitness, Food and Entertainment live-streamed exclusively on ZEE5, witnessed a huge success amongst its audiences. With more than 40 renowned artists like Chef Kunal Kapoor, Chef Pankaj Bhodouria, Chef Shipra Khanna, Jasleen Royal, Jyotica Tyagi, Mandira Bedi, Mame Khan, Palash Sen, and Sukhbir amongst others. Supermoon entertained the audience for 2.5 hours with daily original content. This week Zee LIVE brings to you a specially curated SUPERMOMS edition of Supermoon ‘Live to Home’ – to celebrate and salute the spirit of motherhood which undoubtedly is the most challenging and important role in life
LionsgatePlay: Which Mom best describes your mom
Lionsgate is launching a special campaign, Which Mom best describes your mom, wherein they will celebrate the occasion by showcasing a unique line up of critically and commercially acclaimed movies, that celebrates the different facets of a mother.
Spotify
Creating a homemade Mother’s Day Collaborative Playlist on Spotify can help you show your appreciation and so much more. So this Mother’s Day, give your mom a little extra by stocking that playlist with her all-time favourites or maybe even dedications with everyone’s love pouring in – dad, siblings, and friends who look up to her and can’t do without her.
Here’s how you can get started:
Think of an interesting playlist title – Go crazy! You don’t need to look any further than your doting mom for inspiration. In case you have writer’s block, here are a few ideas to get you going: “Songs for Mom”, “Momma Mia”, “Mama Said”, or even “Mom, You ROCK” if rock music’s her thing
Pick your playlist songs – Play it unique by adding one track for every letter of the alphabet, or maybe all of your mother’s favourite tracks in one playlist
Finally, gift it – There’s nothing better than a virtual gift this Mother’s Day. Get on a video call, get everyone together, and share the love with your collaborative playlist
