Jindal Stainless:
Jindal Stainless has partnered with Social Panga to launch a digital campaign for International Mother’s Day which focuses on the idea that our lives make more sense when our moms are around. The digital film features a young professional struggling to balance his work and healthy lifestyle while living away from home.
The film resonates with many young professionals who can relate to the cycle of lying to assure their moms and the relief of having them around. The campaign highlights the idea that mothers teach us everything except how to live without them and ends with the protagonist’s mother surprising him with home-cooked food.
Air India:
Air India has released a short film to celebrate Mother’s Day, showcasing the emotional bond between a mother and her child. The film features self-shot footage from creators around the world, highlighting the care and concern that mothers provide during long journeys. The film portrays cross-cultural customs and rituals passed down through generations, all with the message that it’s the small things that mothers do that make big journeys possible. The film ends with a heartwarming reminder that mothers around the world are connected through their genuine concern and spontaneous affection.
redBus
redBus has released a new film, “Give maa a break,” in celebration of Mother’s Day. The film captures the essence of the relationship between ‘a mother and a son’, depicting mothers’ unconditional love and affection towards their children, without a break. However, it is the duty of children to offer their mothers a short break from this eternal routine from time to time for her wellbeing and the film expresses it heart-warmingly.
Titan
Titan, an Indian watch brand, has launched a social media campaign called #MOMentsTogether for Mother’s Day. The campaign urges children to give their moms a break from answering trivial questions and instead directs them to Titan’s Ask A-?? Chatbot. The chatbot impersonates moms and provides witty and humorous responses to the endless list of questions that children tend to ask their moms. In the lead-up to Mother’s Day, Titan created social media buzz by featuring moms holding signs demanding time off. The campaign also includes reels, memes, and user-generated content to make it a fun and engaging experience for everyone.
YES Securities
YES Securities has launched a Mother’s Day campaign to honour mothers’ role as the biggest investors in our lives. The company announced that the campaign will be shared on their social media platforms and will include a teaser video with powerful adjectives to define the spirit of mothers. They will also share inspiring stories showcasing how mothers have invested in various aspects of their children’s lives.
Catch Spices
DS Spiceco, a part of the DS Group, has launched a new Mother’s Day campaign for Catch Salts & Spices, called ‘#MaaKaEhsaas’, with a short emotional film depicting the sacrifices made by mothers for their children. The film shows a mother secretly delivering food every day to her daughter at an orphanage, their only connection while separated, and expressing “#MaaKaEhsaas” to her daughter.
Conceptualised by Grapes and produced by The Titus Upputuru Company, the campaign aims to strengthen the brand’s ongoing key proposition of “Kyunki Khana Sirf Khana Nahi Hota” and pay tribute to all the mothers across the world for their unwavering love and its expression.
Apna:
Apna, a professional networking platform, has launched the #MakeYourBreak campaign on Mother’s Day to empower mothers who want to restart their careers after taking time off to raise their children. The campaign aims to break barriers for mothers who face difficulties in finding job opportunities, providing tailored opportunities for flexible working hours, part-time or remote work, and training or upskilling programs.
The initiative also aims to raise awareness about the challenges faced by working mothers and collaborates with creators to share stories and make a case for supporting women in their career journeys. The campaign aims to create a more inclusive work environment where mothers can pursue their career aspirations with confidence and support.
MTR Foods:
MTR Foods has released a heartwarming digital film for Mother’s Day, which connects with the audience on an emotional level by showcasing the special bond between mothers and their children through food. The film features a social experiment in which three young children are asked to identify their mother’s dish among a variety of food options, highlighting that every mother’s food has a secret ingredient called love.
