New Delhi: Mother’s Recipe, the trusted homegrown brand that has been part of Indian kitchens for generations, has launched a digital-first recipe video series introducing Korean-inspired recipes tailored for everyday Indian cooking. Using its range of Chinese Sauces, the series focuses on dishes that are quick to follow, easy to prepare and suited to Indian kitchens, demonstrating how global flavours can be recreated at home without complicated ingredients or lengthy preparation.
As Korean flavours continue to influence food consumption, content trends and home cooking, many consumers are seeking approachable entry points into the cuisine. Mother’s Recipe taps into this growing curiosity by showing how familiar, trusted sauces can help recreate popular Korean tastes while keeping the cooking process simple and rewarding. The initiative also reflects the evolving preferences of young adults, who are increasingly open to experimenting with global cuisines but prefer recipes that fit seamlessly into busy lifestyles.
Anchored in the idea “MOM-FU: Maa ka pyaar in a Korean avatar,” the campaign features five recipe videos designed to make Korean-inspired cooking accessible. The line-up includes Korean Spicy Paneer, Korean Spicy Noodles, Korean Bibimbap, Korean Fried Rice and Korean Veg Dakgalbi, each adapted for Indian kitchens.
The series showcases Korean Spicy Paneer prepared using Soya Bean Sauce, Garlic Chilli Sauce and Red Chilli Sauce; Korean Spicy Noodles using Desi Szechwan Sauce, Green Chilli Sauce, Soya Bean Sauce and Chilli Vinegar; and Korean Bibimbap made with Chilli Vinegar and Soya Bean Sauce. Korean Fried Rice and Korean Veg Dakgalbi follow a similar approach, delivering familiar comfort and bold flavour using Mother’s Recipe sauces. Each recipe is presented with clear, step-by-step instructions to help viewers cook with confidence, even on their first attempt at Korean-style dishes.
Speaking about the campaign, Sanjana Desai, Executive Director, Mother’s Recipe, said, “Home cooking has always been about care. What is changing is the kind of flavours people want to bring into their kitchens. We are seeing more consumers, especially young adults, explore global cuisines at home and Korean food is a great example of that. This series is our way of making those recipes feel simpler to try. With our Chinese Sauces, we can bring the flavour together quickly, without taking away from the joy of cooking.”
The recipe videos will be amplified across digital platforms through short-form content and social-first storytelling. The campaign is supported by high-quality visual assets, including recipe videos and product pack shots, enabling video-led coverage, recipe features and social embeds across food, lifestyle and culture-focused digital media. PR outreach will centre on digital storytelling around easy recipes, Korean cravings at home and the role of sauces in making everyday cooking more exciting.
With this digital-first initiative, Mother’s Recipe continues to balance its legacy of trust with the evolving cooking habits of modern India, encouraging consumers to experiment with new flavours while keeping home cooking simple, comforting and enjoyable.
