Mumbai, February 20, 2023: Mother’s Recipe, a renowned brand known for its delectable and traditional flavors, has announced the launch of its revamped Ready to Cook product packaging. The new design embodies a modern and contemporary look, setting a fresh and vibrant tone for the popular Ready to Cook range. It also aligns seamlessly with the brand’s values and commitments to authenticity, innovation, and consumer well-being.
The revised packaging features bright background colours in a matte finish, with green for all vegetarian variants, pink for all non- vegetarian variants, yellow for regional variants, and purple for seafood variants. The food shots captured with a special spot of glossy lamination showcases the deliciousness awaiting inside. The packaging highlights Mother’s Recipe Ready to Cook products made with superior quality products with no added Class II preservatives, keeping in mind the health and well-being of the consumers.
The redesigned packaging specifies the cooking time for each food variant. The one-step cooking method is illustrated visually on the front bottom of the pack – simply take the pack, add water, and vegetables/paneer/chicken as desired. For user convenience and to ensure access to diverse consumer base, the back panel now has usage instructions in both Hindi and English. A unique ‘Ready To Cook’ band in gold adds refinement and symbolizes the product’s ease of use.
Mother’s Recipe Ready to Cook products cater to individuals who seek minimal effort and convenience while enjoying home-cooked meals. While other market players essentially have a three-step process for their ready to cook range, Mother’s Recipe has a unique one step process as it already contains onion, tomato, ginger garlic, spices & oil. The redesigned packaging complements today’s dynamic consumer base’s lifestyle and tastes while still having a pleasing visual appeal. Mother’s Recipe strives to provide a healthy substitute for takeout food by providing an easy way to offer homecooked food.
Customers can explore the new packaging and enjoy the same authentic taste with added convenience. The revamped Ready to Cook range is available at your nearest DMart & Reliance stores, Canteen Stores Department (CSD) & online on Big Basket & their website www.mothersrecipe.com priced at Rs. 55 ONLY.
