Mumbai: The Motilal Oswal Group, a trusted name in India’s financial services landscape, has taken a bold step in the fight against scammers with its latest initiative, the #YehConHai campaign. Designed to expose fraudulent tactics and empower investors, this campaign underscores the Group’s unwavering commitment to ensuring financial security and transparency.
Despite successfully removing over 15,000 fake posts, videos, and apps through the efforts of two dedicated anti-fraud agencies, the threat of scams targeting investors continues to loom large. Recognizing the critical need for investor awareness, the Motilal Oswal Group has devised a creative and impactful strategy to address the issue head-on.
The #YehConHai campaign features three compelling films that dramatize real-life scenarios of scammers impersonating Motilal Oswal employees, including the Group Chairman, Raamdeo Agrawal. These short films shed light on common fraud tactics, providing investors with practical insights to identify and thwart scams.
Motilal Oswal Financial Services’ initiative aims to arm investors with the knowledge and tools needed to make informed decisions. Highlighting the importance of visual storytelling, Sandeep Walunj, Group Chief Marketing Officer at MOFSL, explained, “While we have been doing substantial work in taking down fake/fraud posts, we thought potential victims must also be opted in our efforts. Visuals help investors comprehend the modus-operandi of scammers and prepare them to deal with such attempts much better. A sting operation was the creative device that we came up with internally for this purpose.”
With the Reserve Bank of India (RBI) reporting ₹139.3 billion in bank frauds in 2024 alone, the urgency for increased investor vigilance has never been greater. Scammers often exploit psychological manipulation to deceive even experienced investors. The #YehConHai campaign addresses this growing concern by equipping individuals with practical knowledge and tools to protect their financial interests.
The campaign identifies key warning signs that investors should look out for when approached by potential fraudsters:
- High-pressure tactics to act quickly.
- Promises of guaranteed returns.
- Claims of instant or extraordinary profits.
- Requests for money transfers to unofficial accounts.
Motilal Oswal Financial Services has set up dedicated resources to help investors verify the authenticity of communications or individuals:
- Email: [email protected]
- WhatsApp: 97690 29197
Investors are encouraged to use these channels to ensure their financial safety.
For campaign visuals click on the below links:
Raamdeo Agrawal:
Ajay Menon:
Nitin Shanbhag:
Credits:
- Anshul Srivastava, Senior Manager, Marketing, MOFSL
- Kartik Shinde, Associate Vice President, Marketing, MOFSL
