Motilal Oswal Mutual Funds has launched a series of digital films to create visibility for their ELSS fund and its dual benefits in a quirky way with relatable real life situations. Conceptualized and executed by Digital Refresh network, campaign films aim to reiterate the unique proposition of Motilal Oswal Long Term Equity Fund (An ELSS Fund).
ELSS Funds are common in the Mutual Funds industry, and every Mutual Fund house has one. The ELSS funds are considered entry points for fence-sitters who want to participate in Indian Equities through Mutual Funds. The benefit of ELSS funds is to help investors save tax U/S 80C and create wealth in equities in the long run.
Speaking on the film Charles Nadar, Senior Vice President, Marketing, Motilal Oswal Financial Services Limited (MOFSL) said, “Since it’s that time of the year when investors are scrambling for ways to save tax, this campaign seeks to highlight Motilal Oswal Long Term Equity Fund offerings, mainly built to help save tax U/S 80C and achieve their planned financial goals. We constantly endeavour to design ad campaigns that evoke humour, are awe-inspiring, and are relatable to everyday situations. On this note, we took cue from those real life situations where choosing from one of two options can result in the fear of missing out on the alternative, making it difficult to take a decision. But with our ELSS fund, one can save tax and build wealth simultaneously. ”
“A clear brief is half of the job done! Thanks to the team at MOMF, we received a very sharp proposition to communicate. We were happy to build further on our expertise with short format stories, to help the sharp messaging, land effectively with the audience. What becomes critical in this form is the little nuances that make the story come through even within a short window. It is the attention to this detailing that makes all the difference and finally, it’s the response to the communication that adds to the joy of this process, the videos have been well accepted by the audience as we are seeing great organic traction! That is the win we play for” Amit Agarwal – Creative Director, Digital Refresh Networks.
Motilal Oswal Brand Team
Ramnik Chhabra – Executive Director, Marketing
Charles Nadar – Senior Vice President, Marketing
Ashish Ramekar –Manager, Marketing
Agency Team
Agency: Digital refresh network
Production House: Circus Elephants
Creative Director: Amit Agarwal
Business lead: Ajay shah
Account Manager: Jeet Shah
Production head: Vijay Kadam
Director: Ranvir Kumar Suman
