Mumbai: Movies NOW is set to awe its viewers with a spotlight on Superhero films all through the month of August, with the launch of their new festival “Super Squad Homecoming” from 7th August, Monday-Friday at 7pm and 11pm.The number one destination for Hollywood blockbusters, Movies NOW is the first channel to host both the Marvel and DC franchises, making it the real ‘Home to Superheroes’.
Commenting on the property, Mr. Vivek Srivastava, Executive Vice-President and Head Entertainment Cluster and Zoom, Times Network said, “Marvel and DC franchises have redefined how we view superheroes today and Movies NOW is the first Indian English Movie channel to have both the libraries at the same time. Our objective is to live up to our audience expectation of being the No.1 blockbuster destination in the country and with Movies NOW being Home to the Superheroes we will offer our viewers a larger than life experience. Through Super Squad Homecoming, our aim is to further consolidate our position as the undisputed leader.”
This month-long festival will air movies featuring all the biggest superheroes including Batman, Superman, Captain America, Thor, Hulk, Blade and The Avengers. Super Squad Homecoming will showcase some of the biggest Hollywood blockbusters like Avengers: Age of Ultron, Batman, Batman Begins, Ant-Man, Blade, Blade 2, Blade: Trinity, Captain America: The First Avenger, Hulk, Man of Steel, Superman, Superman Returns and Thor making MOVIES NOW the only channel to host all the superheroes underone roof!
To promote this unique property, Movies NOW has designed a 360 degree campaign that will include TV, OOH, Radio, Cinema, Digital and on-ground activations across bars, college festivals and gyms. The multi-city campaign will be promoted through the month to support this exciting property which further strengthens Moviesa NOW’s positioning as the Home to the Superheroes.
